Incorporating cultural values and preferences in wetland valuation and policy

This paper reports the findings of a choice modelling study designed to estimate the willingness-to-pay (WTP) for improvement of the ecosystem services of Bung Khong Long wetland in Thailand. The findings indicate that the cultural values associated with the wetland are significant suggesting that incorporating culture preferences may be a key factor in supporting wetland conservation. Attitudinal characteristics of respondents are important factors influencing WTP, implying community preferences are important in the effectiveness of environmental conservation efforts for this community.