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Mapping analysis of the food retail market in China

Version 2 2024-08-28, 05:59
Version 1 2024-08-26, 06:51
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posted on 2024-08-28, 05:59 authored by Tailane ScapinTailane Scapin, Sarah DeanSarah Dean, Gary Sacks, Benjamin Wood, Adrian Cameron
Mapping analysis of the food retail market in China

Funding

Reshaping urban food retail environments for prevention of childhood overweight in East Asia and Pacific. | Funder: United Nations Children's Fund (UNICEF)

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Open access

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Language

eng

Research statement

Background The rapid urbanization and digital transformation have significantly reshaped the retail landscape in China. This report aims to map the food retail market in China, highlighting key trends in supermarkets, convenience stores, and hypermarkets. The insights are intended to guide efforts in enhancing retail food environments to promote healthier eating as part of a broader UNICEF EAP regional office initiative in collaboration with Deakin University. Contribution This report provides results of a comprehensive analysis of the evolving China's food retail sector, noting significant growth in convenience stores (300%) and supermarkets (100%) from 2007 to 2021. Despite a high market fragmentation, modern retail channels have surged in China in the past decade. The study documents a 69% increase in per capita sales of processed foods and beverages since 2007, highlighting the shift towards unhealthy options in modern retail. This work advances understanding of market trends and informs strategies for healthier retail practices. Significance The rapid growth and transformation of China’s food retail sector, including the surge in convenience stores and supermarkets, underscore the need for ongoing monitoring to address public health concerns. The significant rise in sales of unhealthy processed foods and beverages, alongside the growing importance of online retail, highlights urgent areas for intervention. This research provides critical insights into sector dynamics and supports the development of targeted strategies to improve dietary quality, contributing to public health initiatives and policy development in China.

Publication classification

A6 Research report/technical paper

Editor/Contributor(s)

Bi C, Chang S, Cheng J, Corrêa K, Feeley A, Narayan A, Pilon M, Kupka R, Watson F

Publisher

Deakin University, United Nations Children’s Fund (UNICEF)

Place of publication

Beijing, China

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    All Rights Reserved

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