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Museum marketing research : from denial to discovery?

report

posted on 2002-01-01, 00:00 authored by Ruth Rentschler, E Reussner

Museum marketing research : from denial to discovery?

History

Publisher

(HEC)

Place of publication

Montreal, Canada

Language

eng

Notes

GA02-01 'November 2002'

Publication classification

A6 Research report/technical paper

Usage metrics

Research Publications

Categories

Uncategorized

Keywords

marketing marketing research audience studies museums

Licence

All Rights Reserved

Exports