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On the horizon: Surveying the news needs of the Sunraysia region

posted on 2023-12-14, 03:07 authored by Alison McAdamAlison McAdam, Kristy HessKristy Hess, Angela BlakstonAngela Blakston
This report outlines the findings from a research project designed to gauge audience perceptions, readership habits and expectations of Sunraysia Daily news products. It provides an opportunity for the news outlet to be reflective about its current offerings and to help shape future strategies to guide the business in an increasingly digital world.




Research statement

Background This is a final report connected to an externally funded research project. It summarises a body of research that provides recommendations for local news providers to advance the sustainability of their newspapers in a digital world. Contribution This 30-page report outlines the findings from two distinct surveys that attracted almost 450 responses. The report provides an insight into how local news is perceived and used in rural and regional Australia. It also uses a novel approach to survey distribution to target non-news readers. The report includes a literature review, methodology, findings, reference list and appendices. Significance At a time when rural and regional news outlets are searching for solutions to their long-term sustainability, the findings in this report provide an insight into how existing news consumers and non-news consumers perceive news provision, what would motivate them to pay for local news, and how they think it could be improved. It complements a broader Australia-wide audience survey of local news audiences (Hess et al., 2022) by focusing the lens on a single news ecology. This research could provide valuable data for governments exploring policies aimed at helping support the local news sector.

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AN Other book, or book not attributed to Deakin University


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