Increased accessibility to the Internet has seen a rapid growth in the provision of online counselling services for problem gambling in Australia. This paper reports on the characteristics of online counselling clients and describes their preferences for online services over similar free telephone, video conferencing, or traditional face-to-face options. The paper further describes clients' perceptions of the value of online gambling counselling and considers ways the service might be further developed. Key findings included; online counselling is most often accessed by new treatment seekers, online counselling is liked for its anonymity, convenience, ease of access and the opportunity for typing rather than talking. Further research is suggested to evaluate the long-term effectiveness of online treatment. Suggestions are made for future research to include interventions matched to client motivation for help-seeking.