Parents and adolescents discuss gambling advertising: a qualitative study

Since 2011, Australia has witnessed a rapid increase in the amount of gambling advertising for some forms of gambling products in community spaces. Most obviously has been the proliferation of advertising for wagering products within professional sport. Concern has been raised from the community, academics and governments about this specific type of advertising, with questions raised about the long and short term effect on the gambling attitudes and behaviours of some population subgroups – in particular young men and children.