harrison-profilingfor-2012.pdf (1.37 MB)
Profiling for profit : a report on target marketing and profiling practices in the credit industry
This report examines how many businesses make significant investments to purchase and develop customer relationship management systems. Given such investments, information about these systems is not widely available, but some publicly available information gives indication of the extent, and purpose, of the use. Recognising that lenders use customer information and highly sophisticated systems to target their marketing strategies, is the first step towards ensuring that these practices are taken into account in the development of consumer policy and law reform. This research was funded by the consumer advisory panel of the Australian Securities and Investment Commission (ASIC).
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Publisher
Consumer Action Law CentrePlace of publication
Melbourne, Vic.ISBN-13
9780980478853Language
engNotes
A joint research project by Deakin University and Consumer Action Law CentrePublication classification
A6.1 Research report/technical paper; JE1 Research report for an external body - Public sectorCopyright notice
2012, Consumer Action Law CentreEditor/Contributor(s)
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