Limonium hyblaeum Brullo, a perennial, salt tolerant plant native to Sicily forms a large invasion at Griffiths Island and along the strand of nearby Ocean Road, in Port Fairy, Victoria. This is causing concern as it has every appearance of having a high invasive potential but there is little known of its biology and ecology. This study therefore aimed to investigate aspects of its biology and ecology at Griffiths Island and nearby Ocean Road to identify any characteristics that would indicate its invasive nature, quantitatively determine its impact and determine how invasive it was. It was identified as having some key 'weed' attributes, i.e. being apomictic, allelopathic, fast growing in terms of both cover (40% increase in cover between spring and summer or 0.6 m along a transect line) and dry weight, being able to grow in saline and non-saline conditions and of being a transformer. A weed risk assessment demonstrated it was highly invasive and swift management of the species is recommended.