The professionalisation of Australian women's cricket: new times and new opportunities

When the Australian Women’s Cricket Team defeated the West Indies in 2013, to win their 5th World Cup from eight attempts, they reaffirmed their status as one of Australia’s most successful international teams. Victory in the 2015 Ashes series, in England, further reinforced their pre-eminent world status. During this time, significant changes also occurred off the field. Cricket Australia introduced pay increases of up to 150% for international and state level players. The sustained success of the national team is attributed to the rapid growth of participation in women’s cricket (up 18% 2013 - 2014), a trend that has resulted in females making up almost 25% of all cricket participants across Australia. On face value, the burgeoning profile of women’s cricket across Australia is cause for celebration.

It is against this backdrop that Cricket Australia faces a range of enduring and emerging issues in the provision and promotion of the women’s game. With so many changes and adaptations occurring across the game, we chose to limit the focus of this research to the elite level. Among the enduring issues that are understood at this level are persistently high attrition rates amongst elite and aspiring players and large age differences across teams and squads. A further point of difference in the men’s and women’s games is that female teams are largely supervised by male coaches and support staff.