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Towards a business-value oriented eCRM : a preliminary action research project
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posted on 2002-01-01, 00:00 authored by C P Chin, M Ding, Chandana UnnithanTowards a business-value oriented eCRM : a preliminary action research project
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School working papers (Deakin University. School of Information Systems : Online) ; SWP2002/31Publisher
Deakin University School of Information SystemsPlace of publication
Geelong, Vic.Language
engPublication classification
A6 Research report/technical paperUsage metrics
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