Recent studies of the experience of the British life insurance industry
indicate that a period of transition, and the development of more diversified
investment strategies began in the inter war period. Australian life insurers
lagged behind their British counterparts in the introduction of such
strategies. This paper investigates why this was the case. It argues that in
the Australian market there was both a lack of opportunity and incentive to
broaden asset portfolios. However, this did not mean that asset management
practices did not advance. Australian life offices became progressively more
sophisticated in their approach to portfolio management during this period.