The report presents the interpretation and new insights generated based on an analysis of de-identified data provided by Whitehorse City Council from its anonymous survey (both closed and open/textual questions) of local businesses. The analysis included a trend analysis by comparing and interpreting the 2019 responses compared to past surveys conducted in 2014 and 2017, cross-tabulations between responses to determine if contextual factors (e.g. industry sector) influenced interpretation and insights, and textual coding of open-ended questions to identify emergent themes.
History
Pagination
1-33
ISBN-13
9780730001591
Language
eng
Research statement
The research team interpreted and generated new insights by analysing the de-identified data provided by Whitehorse City Council from its anonymous survey (both closed and open/textual questions) of local businesses. The analysis included a trend analysis by comparing and interpreting the 2019 responses compared to past surveys conducted in 2014 and 2017, cross-tabulations between responses to determine if contextual factors (e.g. industry sector) influenced interpretation and insights, and textual coding of open-ended questions to identify emergent themes.