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A theoretical model of social media monitoring capability : exploring its components and potential impact on organizational competitiveness

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thesis
posted on 2015-10-01, 00:00 authored by M Mayeh
This study examined an organizational capability that involves extracting external intelligence from social media platforms to inform business decision-making. The thesis offered several contributions by developing a model of social media monitoring capability, its components and potential impact on organizational competitiveness.

History

Pagination

xvii, 249 pages : illustrations, tables

Open access

  • Yes

Material type

thesis

Resource type

thesis

Language

eng

Degree type

Research doctorate

Degree name

PhD

Copyright notice

The author. All Rights Reserved.

Editor/Contributor(s)

M Valos Michael, R Scheepers

Faculty

Faculty of Science

School

Engineering and Built Environment