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Business to consumer eCommerce : implications for employee management

thesis
posted on 2007-01-01, 00:00 authored by Yvette Maree. Blount
This research explored the way service organisations deal with employee management issues when implementing eCommerce technologies. The thesis proposes a framework for understanding the technology-mediated context of the customer-employee interaction in service organisations when implementing eCommerce. The framework assists in achieving a balance between achieving efficiencies and maintaining customer loyalty.

History

Pagination

ix, 304 p. ; 30 cm.

Material type

thesis

Resource type

thesis

Language

eng

Notes

Degree conferred 2008.

Degree name

Ph.D.

Faculty

Faculty of Business and Law

School

Deakin Business School

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