Commercial Determinants of Cigarette and E-cigarette Use among ASEAN Youth: A Case Study of Young Male Smokers in Cambodia

This thesis explored the commercial determinants of smoking and e-cigarette use among young people in the Association of Southeast Asian Nations. The findings show that tobacco companies continue to use illegal and legal marketing to influence young people's attitudes and consumption behaviours surrounding smoking and brands, and that e-cigarettes have become increasingly appealing, accessible, and popular.