Communities, cartophily, c;ubs: A cartophilic sports-focused case study of Australian society 1900-1963

This thesis explores the nexus between card collecting (cartophily) and Australian society during the period 1900 to 1963 with a particular focus on the celebrity status of Australian Rules footballers and the use of images of footballers in marketing various products. The thesis provides insight into the historical development of this phenomenon, highlighting the phases and the expansion of this industry in Australia over time.