helmi-countrybrand-2016A.pdf (3.94 MB)
Country brand and stakeholder engagement: Case study of Australia unlimited
thesis
posted on 2016-06-01, 00:00 authored by J HelmiThe thesis presents a comprehensive conceptual framework of stakeholder brand engagement with a place brand identity. The framework comprises of typology of stakeholder brand engagement in place branding context as well as drivers, inhibitors, manifestations and outcomes of such engagement.
History
Pagination
xi, 249 : tables.Open access
- Yes