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Employee competency and marketing performance : an empirical investigation

thesis
posted on 2007-01-01, 00:00 authored by Lori Anne. Shore
The research found strong support for a systems model of the relationship between marketing competency and marketing performance in Australia and Britain. Although employees perceived that they were less competent than preferable to do the job well, marketing competency, combined with management control, was identified as important to performance.

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Pagination

xx, 378 leaves ; 30 cm.

Material type

thesis

Resource type

thesis

Language

eng

Notes

Degree conferred 2008.

Degree name

Ph.D.

Faculty

Faculty of Business and Law

School

Deakin Business School

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