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manirujjaman-examiningthe-2016A.pdf (8.2 MB)

Examining the interaction between consumer personality and homepage content.

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thesis
posted on 2016-06-01, 00:00 authored by M Manirujjaman
The experimental study investigated the interactions between homepage content and consumer personality based on an original conception of consumer online processing. The empirical findings enable homepage designers to frame communication messages with appeals to particular consumer personality segments, resulting in better message strategies.

History

Pagination

xvii, 397 pages : illustrations, tables, figures, some coloured, appendices.

Open access

  • Yes

Material type

thesis

Resource type

thesis

Language

eng

Degree type

Research doctorate

Degree name

PhD.

Copyright notice

The Author. All Rights Reserved

Editor/Contributor(s)

N Robertson Nichola, M Polonsky

Faculty

faculty of Business and Law

School

Deakin Business School