Deakin University
Browse

Exploring integrated marketing communication disconnects in the Australian sport system

Download (4.49 MB)
thesis
posted on 2018-07-17, 00:00 authored by Damien Whitburn
This study investigated the use of digital media in not for profit Australian sports and measured its effectiveness using a novel conceptual framework. It was found that adoption and implementation of strategies are ad hoc and inefficient and refinement of strategies is required based on suggestions provided.

History

Pagination

363 p.

Open access

  • Yes

Material type

thesis

Resource type

thesis

Language

eng

Degree type

Research doctorate

Degree name

PhD

Copyright notice

The author

Editor/Contributor(s)

P Turner, A Karg

Faculty

Faculty of Business & Law

School

Department of Management

Usage metrics

    Theses

    Exports

    RefWorks
    BibTeX
    Ref. manager
    Endnote
    DataCite
    NLM
    DC