Deakin University
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Exploring integrated marketing communication disconnects in the Australian sport system

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thesis
posted on 2018-07-17, 00:00 authored by Damien WhitburnDamien Whitburn
This study investigated the use of digital media in not for profit Australian sports and measured its effectiveness using a novel conceptual framework. It was found that adoption and implementation of strategies are ad hoc and inefficient and refinement of strategies is required based on suggestions provided.

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Pagination

363 p.

Open access

  • Yes

Material type

thesis

Resource type

thesis

Language

eng

Degree type

Research doctorate

Degree name

PhD

Copyright notice

The author

Editor/Contributor(s)

P Turner, A Karg

Faculty

Faculty of Business & Law

School

Department of Management

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