Women's motives for weight-loss dieting and choice of method were investigated in 151 current and 182 prospective dieters. Problematically, appearance-motivated dieters preferred ‘fad’ diets with the promise of quick results, and prospective dieters preferred marketing information supporting such diets over health advice cautioning against their use.
History
Pagination
xiii, 231 pages : tables, diagrams, graphs, some coloured