Deakin University
Browse

Internet and competitive advantage in Australian professional sport organisations

Download (7.55 MB)
thesis
posted on 2002-01-01, 00:00 authored by Daniel. Evans
Investigates the use of the Internet for competitive advantage by Australian professional sport organisations. Despite compelling evidence of the potential of the Internet as a business tool, limited empirical research has been undertaken exploring how to maximise Internet opportunities. This research is a response to that gap.

History

Pagination

xi, 245 leaves ; 30 cm.

Open access

  • Yes

Material type

thesis

Resource type

thesis

Language

eng

Notes

Thesis (M. Comm.)--Deakin University, Victoria, 2002.

Degree name

M. Comm.

Faculty

Faculty of Business and Law

School

School of Management and Marketing

Usage metrics

    Theses

    Categories

    No categories selected

    Exports

    RefWorks
    BibTeX
    Ref. manager
    Endnote
    DataCite
    NLM
    DC