Marketing across cultures : an investigation into place specific dimensions of service quality in sport
thesis
posted on 2001-01-01, 00:00 authored by 1965- WesterbeekAims to identify dimensions of service quality specific to spectator sport settings, and to determine if dimensions differed across cultures. The study was limited to the soccer industry. Six dimensions (differing between cultures) were found surveying spectators affiliated to clubs in Australia, the USA, the Netherlands and Malaysia.
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x, 288 leaves ; 30 cm.Open access
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Thesis (Ph.D.)--Deakin University, Victoria, 2001.Degree name
Ph.D.Faculty
Faculty of Business and LawSchool
School of Management and MarketingUsage metrics
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