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Myths, symbols and branding : Türkish national identity and the EU

thesis
posted on 2008-01-01, 00:00 authored by Hatice. Sitki
This thesis explored the hypothesis that myths + symbols + branding, created the Republic of Türkey's collective group identity, and the identity of Mustafa Kemal Atatürk. The same formula tested the 'creation' of Europe/EU's group identity. Three formulas were created: bridge-word formula; composite-word formula; cyclical-word formula, to test this premise.

History

Pagination

vi, 255 p. : ill. ; 30 cm.

Material type

thesis

Resource type

thesis

Language

eng

Notes

Degree conferred 2009.

Degree name

Ph.D.

Faculty

Faculty of Arts and Education

School

School of Communication and Creative Arts

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    Theses

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    Keywords

    Atatürk, Kemal, 1881-1938Group identity - TurkeyGroup identity - European Union

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    All Rights Reserved

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