New product development process in the Australian grocery market
thesis
posted on 2001-01-01, 00:00 authored by Jurate. HardyExamines current literature on new product development, addresses key issues in the Australian grocery market, evaluates existing processes, identifies success factors and provides the Australian grocery organisations with the optimum new product development model.
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104 leaves + appendices : forms ; 30 cm.Material type
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engNotes
Thesis (M.Comm.)--Deakin University, Victoria, 2001.Degree name
M.Comm.Faculty
Faculty of Business and LawSchool
School of Management and MarketingUsage metrics
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