posted on 2019-03-01, 00:00authored byEmma Whatman
This study examines popular contemporary fairy-tale adaptations in order to elucidate how elements of postfeminism are conveyed to young women. It finds that twenty-first-century fairy-tale adaptations for young women are significant sites that negotiate the complex nature of postfeminism. Fairy tales are an ideal vehicle for the expression of a society’s ideologies and as such they can reveal a great deal about the views and expectations of young women in the twenty-first century. Popular contemporary fairy-tale adaptations across four key mediums demonstrate the complexities of postfeminism and also how the specific conventions of mobile applications, film, young adult novels and graphic narratives not only shape, but also reiterate and reinforce postfeminist sensibilities.