Deakin University
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Promotional competitions: management decision-making in the Australian consumer marketplace

thesis
posted on 2012-06-01, 00:00 authored by S Ogden-Barnes
This research focused on a specific form of sales promotion: promotional competitions. The work identified the processes that organizations applied when defining their marketing strategy and promotional mix, and investigated the decision influences and design considerations which shaped the profile of competitions, offering innovative decision-making models for academics and practitioners.

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Pagination

410 p.

Material type

thesis

Resource type

thesis

Language

eng

Degree type

Research doctorate

Degree name

Ph.D

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The author

Editor/Contributor(s)

S Minahan, D Bednall

Faculty

Faculty of Business and Law

School

School of Management and Marketing

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