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Psychological study of consumer novelty seeking and mass media consumption

thesis
posted on 2007-01-01, 00:00 authored by Jason. Stella
The thesis integrates theory from psychology and marketing, finding that those with an innate desire to seek out information on new products / brands are motivated to do so by aspects of regulatory focus, needs for uniqueness, and their susceptibility to interpersonal influence. In turn, these people consume more media and have higher information exposure.

History

Pagination

vii, 243 leaves ; 30 cm.

Material type

thesis

Resource type

thesis

Language

eng

Notes

Degree conferred 2008.

Degree name

Ph.D.

Faculty

Faculty of Business and Law

School

School of Management and Marketing

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