Public relations & the media : a new influence in "agenda-setting" and content

This study seeks to show that the growing practice of public relations, which has been studied predominantly from a practical, vocational perspective to date, is one of the major contemporary influences on the mass media. The findings of this study have major implications for editors and journalists, for public relations practitioners, for academics involved in communication and media studies programs, for media policy-makers, and for society generally as media 'comsumers'