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Residential Agent Engagement with Energy Efficiency when Advertising in Melbourne

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thesis
posted on 2019-07-29, 00:00 authored by N Hurst
This research examined the extent of environmental engagement and attitudes of real estate agents when advertising energy-efficient houses for sale. Findings show agents list energy-efficient technologies when advertising, but market pressure ensures the focus remains on traditional house attributes thereby highlighting the need for more direct market interventions by government.

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Pagination

304 p.

Open access

  • Yes

Material type

thesis

Resource type

thesis

Language

eng

Degree type

Research doctorate

Degree name

Ph.D.

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The author

Editor/Contributor(s)

S Wilkinson, A Vocino, D Bednall

Faculty

Faculty of Business and Law

School

Department of Marketing

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