Deakin University
Browse

File(s) under permanent embargo

Role of new media in Indigenous cultural micro-enterprises

thesis
posted on 2008-01-01, 00:00 authored by Megan. Cardamone
This study examines the use of new media by organisations which represent the oldest culltures on earth, finding that new media have transformed the practices of Indigenous cultural micro-enterprises, by providing an inexpensive channel for global cultural profile, increasing efficiency and viability, and reducing social and geographic discrimination.

History

Pagination

xx, 480 leaves + appendices ; 30 cm.

Material type

thesis

Resource type

thesis

Language

eng

Notes

Degree conferred 2009.

Degree name

Ph.D.

Faculty

Faculty of Business and Law

School

School of Management and Marketing