Role of the web in marketing and organisational performance
thesis
posted on 2004-01-01, 00:00 authored by Stewart. AdamThis doctoral study makes a unique contribution by examining both the integration of the Web in marketing, and the influence of this integration on organisational performance. The findings support the view that the marketing function adds value to organisations, but that the Web is not as fully utilised as it might be in Australasia.
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xiii, 316 leaves + appendices ; 30 cm.Material type
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engNotes
Thesis (Ph.D.) -- Deakin University, Victoria, 2004.Degree name
Ph.D.Thesis faculty
Faculty of Business and LawThesis school
Deakin Business SchoolUsage metrics
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