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Role of the web in marketing and organisational performance

thesis
posted on 2004-01-01, 00:00 authored by Stewart. Adam
This doctoral study makes a unique contribution by examining both the integration of the Web in marketing, and the influence of this integration on organisational performance. The findings support the view that the marketing function adds value to organisations, but that the Web is not as fully utilised as it might be in Australasia.

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Pagination

xiii, 316 leaves + appendices ; 30 cm.

Material type

thesis

Resource type

thesis

Language

eng

Notes

Thesis (Ph.D.) -- Deakin University, Victoria, 2004.

Degree name

Ph.D.

Faculty

Faculty of Business and Law

School

Deakin Business School

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