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Sport sponsorship at Nike Australia : acquisition, management and evaluation processes
thesisposted on 2003-01-01, 00:00 authored by Bruce. Kaider
By providing an insight to Nike Australia's sport sponsorship systems, the intrigue is lifted and valuable concepts and models are presented giving practitioners and academics information that can assist in the development and growth of this area. This research provides a valuable framework taken from Nike Australia that will assist all stakeholders involved in sport sponsorship better understand the area.