Strategies for successfully executing and institutionalising organisational change : a comparative study

Examines the nature of change confronting organisations in Australia in the 1990s. Investigates organisational strategies for managing the challenge of deliberate large-scale change, and considers whether there is a 'critical change path'. In-depth case studies of three multinational companies operating in Australia were carried out. Observations suggest that the pattern of corporate transformation can be depicted as a framework of steps which organisations must follow to enhance their prospects of institutionalising behavioural change. The steps towards change are not uni-directional; they overlap and reinforce each other and should be revisited regularlyto reinvigorate the message and sustain the momemtum for change.