pinerodeplaza-semiconsciouschoice-2016A.pdf (5.63 MB)
The semiconscious choice of food as a potential obesogenity marker
thesisposted on 2016-05-01, 00:00 authored by Maria Alejandra Pinero De Plaza
The semiconscious choice of unhealthy foods is investigated to provide a transferable branding-like method to quantify obesogenity in terms of consumers’ propensities to habituation. Some triggers of unhealthy food consumption and all the food choices associated to such cues were found as statistically independent from consumers’ motivations, particularly for two-thirds of consumers.
Paginationxviii, 467 pages : illustrations, tables, graphs, some coloured