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FORE \\ O R I)

r ■ Mi i s booklet has been prepared by the Geelong Chamber of Coiiinierce and ■ Manufactures in the hope that the information contained herein will be helpful to overseas manufacturers and others who may be contemplating setting up industries in Australia; also to those Australian industrialists who are considering the starting of new industries. It is hoped that the information will be of use to those who, like the many that have preceded them, see in this growing city the ideal future home of their retirement. The booklet is in the main, however, intended for the industrialist; it is for his espeeial use that the Chamber has also just completed a survey of the sites in and adjoining the city which are now available for industrial purposes. This information is available on request to the Chamber.

l£ EXCHANGE


PUBLIC OFFICES


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Sewerage trust


wool


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GEELONG

SITUATION — POPULATION

A celong is situated on the shores of Corio Bav. the Western arm oT Port Phillip ^ Bay, in the State of Yietoria, Australia; it lies 45 miles south west of Melbourne, the capital of tire State. It is the largest provincial cit\ in the State and has been well described as the capital of the well known Western District which contains some of the best agricultural and pastoral land in Australia.

W ith its fine harbour, modern port facilities and good road and rail connections, Geelong is the natural outlet for the wool, wheat, meat, potatoes, onions, butter and other primary products which are so abundantly grown in this favored district.

The population of greater Geelong, which embraces the City of Geelong, the Citv of Geelong W est, the Town of New tow n and Chilwell and parts of the Shires of Corio, Bannockburn, Barrabool, South Barwon and Bellerine, is approximately 55,000.

The City’s growth, which has been steady for many years, has been rapid during the last 25 years, principally due to the setting up of new industries.

Increasing trade has necessitated important additions to its warehouses, public and private buildings and retail establishments. In view of its geographical position, good climate and general living conditions, and the fact that there is still ample room for new industries of all kinds, it is reasonable to assume that the continued rapid progress of the city is assured.

The climate of Geelong is ideal from the point of view of health and industry. Mean maximum temperature 7-1.9 Mean minimum temperature 56.55. Mean temperatures 68.7. Average rain fall 20 inches.

IN DUST R I I S

\Y (I O I,    1 he industry which lias made the name of’ Geelong

famous all over the world is that of wool, for here are marketed some of Australia’s choicest clips, eagerly sought by Australian and overseas buyers. Sales are held throughout the season at the Geelong Wool Exchange.

Flowing into the City from as far west as the Eastern districts of South Australia, northern \ ictoria and the Kiverina in New South Wales, the wool is handled in modern warehouses managed by those who have had long experience in the trade.

For details of the quantity and value of wool sold through Geelong Brokers in the year ended 30th June 1938 and of appraised wool for the year ended 30th June 1945, see “Port of Geelong, Trade of the Port".

The woollen textile industry is one of the oldest in Geelong. It is cared for by seven Mills, most of which are situated on the banks of the Barwon River and employ about 3,000 people. Fully employed during the war years 1939 1945 on Army, Navy and Air Force contracts, the mills have resumed their former peacetime production of woollens, worsteds, blankets, wool-tops, flannels and dress fabrics.

Reference to the recently erected Textile College attached to the Gordon Institute of Technology will be found under the heading “Technical Schools’’.

The aerial views on the opposite page depicts some of Geelong’s Woollen Mills and other industries adjacent to the Barwon River.

AGRICULTURAL    The International Harvester Company’s works, which

MACHINERY    include a large modern foundry, employs between 800

and 900 men. Agricultural implements are produced at North Geelong for Commonwealth wide distribution.

MO I OR    The headquarters of the Ford Organisation in Australia

INDUSTRY    are situated at North Geelong and employ between 2,000

and 2,500 men. Motor bodies are manufactured for shipment to Ford Branches in Queensland, New South Wales and Western Australia. Complete motor vehicles are assembled for \ ictoria, South Australia and Tasmania.

Illustrated below is the Ford Company’s works, facing the main Melbourne Koad, miles from the City and the International Harvester Works just across the Melbourne-Geelong Railway line.



DISTILLERY    Abo. e is au Aerial view of the Distillers Corporation

Pty. Ltd. Distillery situated at Corio five miles from the centre of the City.

FERTILIZER WORKS Below is illustrated one of the large Fertilizer works in

Geelong situated t miles from centre of the City. 250 men are employed.


W II E A T


Under this heading inav be mentioned the Bulk Terminal erected by the Grain Elevators Board at North Geelong, as part of its scheme for the bulk handling of wheat throughout the State. The Silos, which are shown above have a capacity of 4J million bushels. Note the overhead conveyor system and wharf, from where overseas vessels are loaded at the rate of 1,600 tons per hour.

The photo also shows another of Geelongs woollen mills, and in the foreground, lacing the main Geelong-Melbourne Boad, the factory of Pilkmgton Bros. (Aust.) 1 td. manufacturers of safety glass.

Below is illustrated the modern works of Australian Cement Ltd., situated at Fyansford. 3 miles from centre of Citv. The works have a capacity of 275.000 tons per annum and are designed to provide total cement requirements of \ ictoria. Personnel employed 320-350

c e ment


OTHE R INDUSTRIES


Among other industries may be mentioned:— Salt Works, Fellinongery, l eather Manufacture, Meat Freezing and Cunning Vi orks. Hope \\ orks. Butter Factory, Ice \\ orks. Boot and Shoe Manufacture. Engineering, Gas and Electricity Supply, Lime Kilns, (Quarries, Stove Manufacture, Brushware Manufacture, Die Casting, Foundries, Furniture Manufacture all progressive and thriving industries.



PORT


OF


GEELONG


riTlie Port of Geelong is controlled by the Geelong Harbour Trust Commissioners.

The approaches through Hopctonn Channel and Wilson Spit now have a uniform depth of 29 feet at low water, a navigable width of 300 feet with 380 feet between beacons. The Marine Hoard of \ ictoria has granted the Port a draft of 27 feet and pending projected widening and deepening throughout, provision is made for control of one-way trafiic through the above channels. Depth and draft apply also to all

ihipping berths.

BERTHING ACCOMMOI) ATION

CITY P I E R S    21 >icrs providing 8 berths oi from 100 to 500 feet each.

N 0 R T H E R N    5 Wharves providing 5 berths of from 120 to 560 feet each.

\\ H A R \ E S    1 Pier providing 2 berths each ol 500 feet.

Projected works b\ the Commissioners include reconstruction and widening of piers, with adequate provision of wharf sheds and cranes.

TRADE OF THE PORT

Owing to abnormal conditions during the war and immediate post-war periods, 1938 has been taken as a representative year.

1,721,642 tons 998,770 tons £1,731,390 Stg. £4,397,750 Aust.

16,000,000 bushels 211,207 bales for the year ended


Gross tonnage of vessels berthed

Tonnage of goods handled in the Port

Total value of Imports

Total value of Exports excluding wool

Wheat exported from Geelong

Wool sold through Geelong Brokers

APPRAISED WOOL — The number of bales appraised in Geelong 30th June, 1915, was 215,146 valued at £4,045,000 Aust.

TRANSPORT


Apart from shipping and rail facilities which handle the major portion of the inward and outward primary and secondary trade of the city, Geelong is served by first class motor transport over fine bitumen roads connecting with Melbourne and all provincial cities and towns in \ ictoria. Internal passenger traffic is looked after by modern electric trains and motor bus services.

Inaugurated in 1912, the Geelong Electric Tramway system has since gradually been extended until it now covers most of the suburban areas.


ELECTRICITY AND GAS


Ample supplies of electricity are available from the State Electricity Commission of \ ictoria whose high tension mains extend a long way out from the centre of the City. The Geelong Gas Company has a very modern plant and services a wide area. Rates for gas and electricity on application to the Geelong Chamber of Commerce and Manufactures.


COAL AND OIL


Approximately 200,000 tons of coal are imported annually from New South Wales and discharged at Cunningham Pier (City Pier) into trucks with direct rail connection with the Victorian system. There is no difficulty in handling very much greater quantities.    There are

also Brown Coal deposits in close proximity to Geelong which are h< ‘ing developed and are already supplying coal to several local industries.

The main oil companies operating in Australia have distributing Branches in Geelong. Direct shipments from overseas are discharged through pipe lines into storage tanks.


WATER SUPPLY


This is controlled by the Geelong Waterworks and Sewerage Trust and ample supply of water is available for all industrial needs.


INDUSTRIAL SITES

lie question of a suitable site is an important one for those contemplating the setting up of industries iu Australia. With a view to assisting enquirers into the potentialities of Geelong in this matter, the Geelong Chamber of Commerce and Manufactures has recently completed a survey of sites suitable for industrial purposes. The survey has disclosed that the city has ample room in its immediate environs for the fullest expansions. Ilroad acres are available, including sites on the waterfront, river front, and adjacent to main roads and railways, at reasonable prices.

The Geelong Chamber of Commerce and Manufactures will he glad to supply further information on request.

In the following aerial photograph of Geelong the whole area shown, with the exception of the extreme Ninth West corner, is within the sewerage and drainage area of the Geelong Waterworks and Sewerage Trust.

The photograph gives an indication of the neat, well-planned layout of the City. Wide streets, good shopping centres, up-to-date housing, all play their part in this modern appearance.

It is no idle boast to say that either for industrial or residential purposes Geelong is everything that a modern and up-to-date City should be.

1.2.3.4.5.6.7.8.9.10.11.1


cvi co lo


2.13.14.15.16.17.18.19.20.21.22.23.24.25.26.27 28.29.30.31.32.33.34.35.36.37.38.39.40.41.42.43.44.45.46.47.48.49.50.51.52.53.54.55.56.57.58.59.60.61.62.63.64.65.66.67.68.69.70.71.72.73.74./5.76.77.78.79.80.81.82.83.84.85.86.87.88.89.90.9l.92.93.94.95.96.97.98.99.100.101.102.10.!. 104.105.106.107.108.109.110.111.112.113.114.115.116.117.118.119.120.121.122.123.124.125.


KEY TO LOCATION OF MAIN INDUSTRIES AND PLACES OF GENERAL INTEREST

First Number Read Down    Second Number Read Across

C. H. Smith & Sons Fellmongery Pty. Ltd.

Wool Scourers

25-13

Post Office

50-42

Wool Exchange

54-44

W. & I. Smith

Wool Scourers

24-12

Phoenix Wool Company Pty. Ltd.

Wool Scourers

28-17

City Hall and Civic Centre

52-42

Customs House

55-48

Nabwood Scouring Works

Wool Scourers

29-33

Railway Station

55-38

N. Callan

Wool Scourers

13-54

Gordon Institute of Technology

53-39

Sims Cooper Pty. Ltd.

Wool Scourers

105-31

Eastern Beach Swimming Pool

55-63

Geelong High School

46-65

Dalgety & Company Limited

Wool Brokers

57-45

Kitchener Memorial Hospital

47-54

The Geelong College

42-18

Dennys Lascelles Limited

Wool Brokers

55-46

Aerodrome

18-43

Elder Smith & Company Limited

Wool Brokers

58-42

Kardinia Park

35-40

The Hermitage—C. of E. Girls’ Grammar School

47-26

E. R. Sparrow & Company

Wool Brokers

54-46

Sacred Eleart College

46-18

Strachan & Company Limited

Wool Brokers

54-48

Eastern Park—Corio Oval

50-77

St. Josephs College

44-8

Racecourse

14-72

Approximate location of Industries not shown—

Bell Park Golf Links

87-12

Australian Cement Limited

Cement Manufacturers 60-West

East Geelong Golf Links

54-78

Approximate Location of Public Schools not shown -

Distillers Corporation Pty. Ltd.

Whisky Distillers

North-52

Cheetham Salt Pty. Ltd.

Salt Works

47-East

Geelong Tennis Club

55-50

“Morongo” Presbyterian Girls’ College

99-West

Rylands Bros. (Aust.) Pty. Ltd.

Wire Manufacturers

124-60

Railway Engine Sheds

68-29

Geelong Grammar School

North-58

Site of projected factory


Cresco Fertilizers Ltd.

Superphosphates

104-43

Donaghy & Son

Rope Manufacturers

65-27

Ford Motor Company of Australia Pty. Ltd.

Motor Vehicles

113-32

Geelong Gas Company Works

Gas Suppliers

87-30

International Harvester Company Pty. Ltd.

Agricultural Machinery

112-47

Phosphate Co-operative Company Ltd.

Superphosphates

119-61

Pilkington Bros. (Aust.) Ltd.

Glass Manufacturers

99-33

Sims Cooper Pty. Ltd.

Freezing Works

105-43

Stinton & Son

Nurserymen

34-13

State Electricity Commission

Power House

54-50

Wheat Silos

Bulk Wheat

103-42

Albion Woollen Mills Pty. Ltd

Woollen Mills

27-36

Collins Bros. Pty. Ltd.

Woollen Mills

27-34

Federal Woollen Mills Pty. Ltd.

Woollen Mills

99-35

Geelong Returned Soldiers’ & Sailors’ and Worsted Manufacturing Company

Woollen

Ltd.

Woollen Mills

29-26

Godfrey Hirst & Company Pty. Ltd.

Woollen Mills

23-51

W. R. Redpath & Sons Pty. Ltd.

Woollen Mills

26-20

Valley Worsted Mills Pty. Ltd.

Woollen Mills

26-53

i.2.3.4.5.6.7.8.9.10.11.12.13.14.15.16.1?. 18.19.20.21.22.23.24.25.26.2;


28.29.30.31.32.33.34.35.36.37.38.39.40.41.42.43.44.45.46.47.48.49.50.51.52.53.54.55.S6.S?. 58.59.60.61.62.63.64.65.66.67.68.69.?0.?1.72.?3.?4.?5.?6.77.78.?9.80.8l.82.83.84.85.86.87.88.89.90.§1.92.93.94.95.96.9?.98.99.l00.101..102.103.104.10S.106.107.108.109- Il0.lll.112.ll3.114.115.116.117.118.119.120.121.122.123.124.125.

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52.

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64.

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JPUUum*

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Lara Lake


Dangerous Cutting


ftsseIJ'i * ^ Bridge


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GEELONG


Clifton Springs


S* Leonards'


Dry s dale


lookout


#S'AJbans


'ton


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Grove dale

Rail Crossing


TJUKENSCLIPP


M1 Moriac


M'jtnieed


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M*I)uneed


Point Lonsdale


Moriac

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road


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-    _''A Harwon He.ads

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rA’ddiscot Buy 11 (Surfing)


(Mesea

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CEELOnC E DISTRICT


Railways.......'♦ 1 1 111 A Church.............

Main Roads......mmmmmm I Hotel................

Other Roads......    ■■ I Post Office........

School.........S

Mileages from Geelong Post Office.....19


.. C . .H PO.


COMMERCIAL

A II tlie large Trading Banks operating in Australia, also the Commonwealth Bank ' of Australia, have Branches in Geelong. The State Savings Bank of \ ictoria in addition to its City Branch has a permanent establishment at Geelong West.

Life Assurance and Fire & Marine Assurance are well cared for by Branch oflices of Australian and overseas Associations and Companies.

Trustee and Executor Companies are also well represented.

HOUSING

£ \ eelong has taken active steps to provide accommodation for its increasing popu-^ ^ lotion. A scheme embracing the erection by the Housing Commission of Victoria of 100 500 houses in Geelong is now well under way. The areas are served by either good electric tram or motor bus services. The Victorian Housing Commission is very svmpathetie and helpful towards the city’s efforts to meet all its requirements.

Private enterprise has also been busy; a large number of private dwellings has recently been erected and many others are under construction.

DEVELOPMENTAL PLANNING

Jnder the Town & Country Planning Act 1944. Geelong has set up the first Joint Town Planning Committee in the State and is preparing to develop on modern town planning lines an area of 100 sq. miles embracing the Cities of Geelong and Geelong West, the Tow n of Newtown & Chilwell and portion of the Shires of Corio. Bannockburn, South Barwon, Barrabool and Bellerine.

A competent Town Planner is being appointed to prepare a scheme for submission to the Committee and for subsequent approval of the Government. The plan will provide for transport facilities, parks and recreational reserves and areas for residential, industrial, commercial and business purposes, together with sites for hospitals, schools, community centres, kindergartens, baby health centres and similar public institutions. A complete survey will be made of all existing facilities and the new plan will provide for orderly development of the whole area in accordance with the Approved Plan.

Pending the completion of the plan an Interim Development Order over the whole area has been obtained so that development can be guided along the right lines and zoned in a manner that will ultimately fit in with the planning scheme.

The Post War Programme of the Geelong Harbour Trust, Geelong Water & Sewerage Trust, the State Electricity Commission, Victorian Railways Department, Victorian Education Department and other Government and Public Authorities will be taken nto consideration and it is hoped that the zoning of industrial areas particularlv will be in the interest of those firms desirous of establishing themselves in Geelong.


CULTURAL

I \ePicte<1 above the Geelong Art Gallery, a building that typifies the cultural ■ " spirit that abounds throughout the City. Beautifully situated in Johnstone Park, adjoining the civic centre, the Gallery houses a large collection of pictures by overseas and Australian artists. Competitions are held annually in November. Lectures and Exhibitions are held during the year.

MUSIC—ART Geelong and the W estern District have produced

some well known artists of whom. John Brownlee and Marjorie Lawrence have world wide reputations. A recent musical development has been the formation of the Geelong Association of Music and Art, its functions being to encourage music and art and to stimulate public interest in all branches thereof. The Geelong Orchestral Society, the Geelong Choral Society and Geelong Repertory Society form three sections of this Association; the creation of further sections is visualised in the near future.

LIBRARIES The Geelong Free Library has been established for

many years and contains a well stocked general and reference library. Included among various improvements effected in recent years is a special section for young children which is very well patronised.

Further facilities for study and recreational reading are provided by the old-established Mechanics Institute and a large number of private circulating libraries.

E D U C A I I O N A L

I A C I L I I J E S

’’1^' o Provincial City in Australia is provided with wider educational facilities up ‘ to secondary and higher technical standards. The two Public Schools for hoys, i.e., the Geelong Church of England Grammar School and Geelong College, are widely known, as also are the two large girls’ schools, The Geelong Church of England Girls’ Grammar School, better known as “The Hermitage”, and the Presbyterian Girls’ College, known as “Morongo”. The Geelong High School for boys and girls is situated at Eastern Park. St. Joseph’s College for boys and The Sacred Heart College, Newtown, for girls, arc both well known educational establishments.

In addition to the provision for pre-sehcol education made by the Public and other schools in Geelong, there are several Free Kindergartens in the city, of which the Geelong West Kindergarten and the Chilwell Free Kindergarten are under the control of the Kindergarten Union of Victoria.

TECHNICAL

SCHOOLS



Probably no educational institution in Australia is better known overseas than the Gordon Institute of Technology, Geelong. Founded in 1885 as a memorial to General Gordon, the Institute has had an amazing development during a period of a little over half a century. It is widely renowned for its activities in connection with textile research and wool classing, but its training is no less efticient in the spheres of architecture, engineering, science, domestic economy, art, needle-craft, and in the various phases of commercial education. In the training of its students for professional pursuits, the Institute fulfils some of the functions of a University, and its work is accorded recognition by the University of Melbourne.

A well-equipped Junior Technical School provides a sound general and cultural education to Intermediate Standard, at the same time giving the necessary preparatory training for boys seeking entry to professions or skilled trades.

Illustrated below is the new Textile College which is part of the Gordon Institute of Technology. The building costing £80.000. of which £15.000 was donated by the Australian Textile Industry, was erected by the State Government. The Commonwealth Government is giving £50.000 towards the machinery necessary lor the pilot oollen, \X orsted, Cotton and Knitgoods mills which are being installed. Students are being attracted from all states in Australia, New Zealand. India, the Middle East and elsew here to the Day Diploma Courses in Textile Industries and I extile Chemistry.

The Textile Research and Testing Department has an Australia-wide connection and its equipment is outstanding. The famous Wool Classing Department is also housed in this building.


COMMUNITY

WELFARE


OLD FOLKS *> The citizens of Geelong in 1914 subscribed over £50,000

_    towards the erection and furnishing of a Home for

HOME . ..    , T1    „

its old people, lhe estimated cost ot the Home was £100,000. the balance of £50.000 being provided by grant of 'the Government of the State of Victoria. A line old home situated in beautiful grounds has since been donated by a well known Geelong family for this purpose. Necessary alterations and additions to buildings arc expected to be completed in the near future.

ORPHANAGES The Protestant Orphanage, situated on the Colac Road

on the Western outskirts of the city, St. Augustine's Orphanage near Highton and St. Catherine’s Orphanage also at Highton have accommodation for a total of approx. 750 children.

Each institution has very substantial buildings and ample grounds for recreational and other purposes.

CHURCHES


Among the many churches of various denominations in Geelong the best known are probably St. Paul’s, Church of England, St. Andrews Presbyterian Church, Yarra Street Methodist Church, and St. Mary’s of the Angels, Roman Catholic Church.

II OS PIT A I S The <II1C block of buildings known as the “Kitchener

Memorial Hospital’’, with accommodation for 500 patients is located on the Eastern side of the city. Owing to a steadily growing population in the area served, it has become urgent in recent years to expand buildings and facilities. Latest additions to the main general hospital are the Intermediate and Infectious Diseases sections. (See illustrations on following page) Plans are now under wav for the erection of a new' Maternity Hospital ol 00 beds and to increase the total number of the nursing staff, now 140, to 200.

The present daily average of patients is 200.

The citv is also well served by a large number of efficiently managed private hospitals.

S P O It T I N G

FOOTBALL

For manv years Geelong has competed with Metropolitan teams in League Football and has had its

share of successes. 1 here is

also a local Football League for youths under 18 years

of age, as well as a Junior Association which caters for Geelong and District teams

T ENNIS

In the international fields of Tennis and Cricket the

CRICKET

city has been represented in the “Davis Cup" and “Test” teams.

G 0 L F

Hell Park, Victoria's oldest Golf Club, adjoins the citv on the North West; the Eastern Park Golf Club

also has a large membership. Good all-weather courses are also available at Barwon Heads, QueensclilT, Torquay and Point Lonsdale Sec “Seaside Resorts”.

B 0 W L S

There are six Bowling Clubs in Geelong which, with Queenscliff and Portarlington Clubs, form the Geelong

and District Bowling Association. Pennant matches in three grades are played throughout the season.

R A C 1 N G

The Geelong Racing Club holds regular meetings throughout the year which are well supported bv

Melbourne owners and other followers of the sport

R O W I N G

In addition to Annual Regattas arranged by the Geelong Rowing Association, the Annual Boat Race

for “eights” of the six Public Schools of Victoria is held on the Barwon once in every three years; this attracts visitors from all over the State and, indeed, from the other

States.


YA<


SITING


outskirts,

pastimes.


Geelong being situated on the shores of Corio Bay and with the Barwon River flowing along its Southern it is natural that Yachting, Rowing and Swimming should be favourite The Royal Geelong \acht Gluh is a very old institution. It holds


an Annual Regatta which includes a race from Williamstown, Melbourne, to Geelong, a course of about 30 miles.


S WIM MIN G Geelong possesses one of the finest swimming pools

in Australia. The large circular pool with an inner pool for children and the further attractive inset of the correct Olympic length for swimming matches, is a great boon to the people in the summer months and attracts a large number of visitors to the city.


S E A S I I) E R E S O R I S

A number of attractive and popular resorts lie along the shores of the Bellerine 1 Peninsular (at the North Vi est corner of which Geelong is situated), which juts out easterly into Port Phillip Bay, facing the Southern Ocean on the South. Clifton Springs, Portarlingtou. St. Leonards, Indented Head, all providing good fishing, face Port Phillip Bay. Then Queenscliff, Point Lonsdale, at the heads or entrance to Port Phillip, Ocean Grove, Barwon Heads with its line Golf Course and Torquay, face the open ocean with good surf bathing. All the above places are within a hour run bv car from Geelong over perfect roads.

The well known seaside resort of Lome with its combination of sea, mountain, river and bushland, lies 45 miles south-west from Geelong and is reached via Anglesea, another favoured resort over the Great Ocean Road, one of Australia’s finest coastal highways.

ALL PHOTOGRAPHS, WITH EXCEPTION OF AERIAL MAP, BY ROBERT POCKLEY, PHOTOGRAPHER, GEELONG.


PRINTED IN GEELONG BY HENWOOD 6- DANCEY PTY, LTD