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With the hope that the contents of these pages will assist you in your search for beauty.


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One of the chief keys to social success is easy, graceful conversational ability. If in any way you feel handicapped in this direction, follow the lead of other intelligent women. Procure a copy of "HOW TO CONVERSE’' by W. T. Hill, M.A., a delightful, practical course in 12 simple, easily-applied lessons.

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BEAUTY ............. 5

THE FACE .     9

MAKE-UP ............ 19

THE EYES . .     27

PERFUME ............33

THE HANDS ..     35

THE TEETH.............41

THE HAIR ........... 43

THE FEET ............53

THE ARMS, NECK 6 LEGS ..    ..    57

THE FIGURE 8 DIET.......61

HYGIENE ...........67


CLOTHES ............79

Hats ........... .. 85

Shoes .     88



JEWELLERY .........99


True beauty entails looking your best always— even at bedtime—Martha Vickers, of Warner Bros., shows how.

Wm ,, . ^


If, as the old stories run, you were given three wishes, what would they be — health, wealth and happiness, or — beauty?

There are many thousands of women to-day who, in company with their sisters of past ages, would unhesitatingly choose that much-sought-after and much-discussed quality — beauty; but if you know of no one with either the power or the inclination to grant you even one of three wishes, then we may possibly, together, be able to do one or two things about it.

First of all, what is beauty? It is, in our modern language, a completely comparative term which can be, and is, applied to a great number of things. In the personal sense, there is not only beauty of feature, but beauty of speech, beauty of personality, beauty of general deportment. And what appears beautiful to one may not necessarily be so to another. The old adage, “Beauty is in the eye of the beholder,'” contains, like most old adages, a great deal of truth, but, although we cannot all possess the regular, perfectly-formed features of the classical style, we can, at least, present a general picture which is most satisfying and pleasing, by making the most of those personal qualities with which Nature has endowed each one of us to a greater or lesser degree.

In the following pages I have not attempted to go into any technicalities, nor have I advised the use of any involved beauty preparations, which would be either beyond the scope or beyond the means of the average woman. I have merely endeavoured to give a number of simple hints which can be followed out by every woman in the home without making any addition to the normal beauty preparations in her make-up box, or any extra strain upon her purse.

In these days of rush and bustle, only the more fortunate of us have a great deal of time to spend exclusively upon ourselves, or hours to spend in a beauty parlour, therefore it is up to each one of us, in the small amount of time at our disposal, to make the most of the aids we have to hand, and to use them to their greatest advantage. My hints, therefore, will take no more time to follow out than that which you usually spend upon your individual make-up and general care. In other words, and the best words I can think of in which to sum it up, “It’s not what you do, but the way that you do it!”

Every woman who has married for love desires to hold her husband. Every girl who is not yet married has dreams, some day, of a husband and a home of her own, and we must realise how great a part personal care of all feminine attributes plays in the dreams and schemes of feminine ambition, and how greatly it tends towards the fulfilment of those same dreams and schemes.

I hope, therefore, that the following pages will be of some practical help to you, that you will be able to gather from them something that you will be able to incorporate into your own general care and daily beautifying, and that the results will satisfy not only you, but the other important person whom you wish to satisfy.

Best of luck!


I suppose, when one thinks of beauty, one immediately thinks of the face. It seems to be, rightly or wrongly, the most important or outstanding factor in the judging of a beautiful woman; therefore, in our beauty campaign, we will begin here and see what we can do to improve or enlarge upon our usual treatment. First of all—


Here, as in most things, the first and most important point to remember is plenty of soap and water, the cheapest cosmetic and the very best. But don’t be care" less about even this and get into the habit of thinking that “Any old soap will do!” There are plenty of soft and health'giving soaps on the market which are no more expensive than the harsher kinds, and which will automatically have a good effect upon the skin. Don’t use water too hot; lukewarm is the best. Make a soft, soapy lather and rub well into the face. The hands are really the best face washer, but don’t forget to use the upward movement; never pull the fingers downwards to" wards the chin and neck, as this will produce hard, ugly lines, which are much easier to acquire than to get rid of.

Spend as much time upon this operation as possible. Two or three minutes of massage with warm, soapy lather two or three times a day will do the complexion a world of good; and don’t forget just under the chin and around the neck. Then rinse in clear water, which can be either tepid or cold. Cold water is good for the final rinse, as it closes the pores of the skin which have been opened by the heat, and leaves a better foundation for your makemp.

Cold water splashed on the face first thing in the morning is not only good for the skin, but produces an invigorating effect which will last through the day. In fact, cold water is a good and economical astringent to use at any time, and may be relied upon to tone up the skin surface considerably; but don’t forget that its main purpose is that of an astringent and not of a cleanser. A face washed in cold water alone will never be properly washed, as it is too hard to remove make-up and has no dissolving properties for fatty creams.

The second important point to remember is never to leave your old makemp on when going to bed. It is easy to feel too tired to bother about it, but a few minutes each night spent in skin cleansing will more than repay you, not only now, but in the years to come. By the time the day has finished, small particles of dust and dirt have collected on greasy powder, and, if the skin is given no chance to breathe, free from these foreign matters, they will find their way into the pores and form blackheads and pimples.

Arrows indicate the direction of massage.

Faye Emmerson, of Warner Bros., would be first to admit that the complexion needs daily care.

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The best remedy is the removal of make-up with a good cleansing or skin tissue cream. Simply take a sufficient quantity on the finger tips (and don’t skimp it), and rub well in until all the cream has disappeared. Then take a face tissue or a pad of cotton wool and remove the surplus, with which will come all traces of stale make-up, leaving the skin fresh and clean.

If your skin is inclined to flabbiness or oiliness, now is the time to use an astringent. Take a little on a cotton wool pad and pat in gently, mainly under and around the eyes, between the nose and mouth and over the forehead, where wrinkles and lines are most likely to form. This will tighten up the skin and smooth away the wrinkles, at the same time acting as a general tonic.

Never apply new make-up over old. That is the quickest way to cause skin blemishes, because the old make-up, with its dust accumulations, becomes ground into the skin and immediately forms the beginnings of blackheads. Quite apart from that, the complete cleansing of the skin and the application of entirely fresh make-up produces a psychological effect which, in itself, is beneficial, as psychology has a great deal to do with beauty, and a woman who is personally conscious of complete cleanliness and freshly and properly applied make-up will usually appear consequently more vivacious and beautiful than another who is lacking that assurance, even though her features may be more perfect than those of the first.

For the special occasion, before a party or dance at which you really want to look your best, an extra good skin preparation is the simple white of egg treatment. Just beat the egg white stiffly, as you would for a meringue, then cover the face and neck with the froth Leave on for a few minutes, then rinse with cold water. This will leave the skin soft and smooth and produce a really good effect.

I have once or twice mentioned the upward movement when applying creams, etc., and, just in case you do not know what that is, I must explain. What I have called “the upward movement” is not only the correct method of applying creams and lotions, but also an excellent massage. Place the hands on either side of the face, the thumbs on the jawbone and the fingers pointing inwards towards the nose It is simple then to move them upwards and outwards in a rotary movement, until the whole face and forehead has been covered and the cleansing lotion well rubbed in. Never pull the fingers downwards in the opposite motion, as this will drag the skin and be instrumental in forming the lines which we so much want to avoid.

The correct way to apply cream around the eyes is to pat gently under and around them, then finish with a sweeping outward movement to the side, smoothing out the wrinkles with the finger-tips.

For a dry skin, the best treatment is olive oil applied before going to bed and left on overnight, then washed off with soapy water in the morning.

For an oily skin, the regular use of an astringent is indicated, and a simple hint before applying make-up, which I have mentioned a little further on.

Superfluous hairs are a worry to the brunette, particularly those which grow along the upper lip, but they are easily and simply rendered invisible by an application of peroxide of hydrogen about once a week, or more frequently if the hair has grown very dark. This first of all lightens the growth and then weakens the hairs at their roots, until they finally cease to be apparent.

General skin care is affected a great deal by diet, with which I have dealt in a special chapter later on, but the observance of a few simple rules which will soon become so familiar that you will follow them automatically, will make all the difference to the general appearance and condition of your skin.

The foregoing will be sufficient for the needs of the majority, but, if you are unfortunate enough to have some special problem, the following rules and recipes will help you.

To Remove Blac\heads

The obvious temptation, when one suffers from black' heads, is to squeeze them, but this, while perhaps being effective, does really more harm than good, for it bruises the delicate tissues of the skin, and often leaves a permanent mark or hard lump which defies further treatment.

The correct way, however, is not difficult. First get a basin of boiling water. Massage cold cream or cleansing lotion into the face, then lean over the basin until the pores of the skin have opened. It is a good idea to place a thick towel over the head, to prevent any steam from escaping. Follow up with the usual wash in warm, soapy water and a light, rotary rub with a nail brush over the affected parts, by which time all blackheads will probably have disappeared. If, however, there are still a few which have remained stubborn, they can now be easily removed by gentle squeezing, which should be done with a clean, white cloth or handkerchief. Rinse in cold water, then pat in an astringent. Rosewater will be quite effective.


Here is a simple freckle cure, which you can easily make for yourself at home.

Mix one dessertspoon of vinegar, one teaspoon of lemon juice and one saltspoon of eau-de-cologne, then with a tiny camel hair brush apply the lotion direct to the freckles.

Don’t, however, use this lotion if the skin is heated, or just before going out into the sun.

Here is an alternative remedy.

Beat an egg white to a froth and add a little oil of sweat almonds. Apply every night until the freckles disappear.


If you suffer from acne, you would be really well advised to seek medical treatment. There is, however, a great deal which can be done at home. Follow the treat" ment which I have advised for blackheads, and make sure that the skin is at all times thoroughly clean. The merest speck of dirt will set up a further infection.

The best soap to use is ether soap, which can be obtained in liquid form from the chemist, or, failing that, pure castile. The infected places should be rubbed briskly with a soft nailbrush at least three times a day.

Diet has an important part to play here. Anything fatty or starchy will irritate the skin disorder. Stick to pure water and fruit juices, salads and green vegetables, and get as much exercise and time in the open air as possible.


For spots or blemishes, use calomine lotion. This has the double effect of concealing and, at the same time, acting as an antiseptic. Allow the lotion to dry, then lightly powder over.

For Dar\ and Sallow S\in

Lemon juice is an excellent whitener for the skin, but should be diluted with one-third of its quantity of rose" water. A few drops of eau-de-cologne added will act as a preservative for the lemon juice.

For Dry S\in

The best remedy for a dry or flaky skin is olive oil, but milk is also a good corrective, so I am enclosing a recipe which you might like to try.

Pour a cup of milk over half a cup of pure almond meal, allow to stand for a few minutes, then strain through cheese-cloth. Add a tablespoon of glycerine and a few drops of tincture of benzoin. Apply after washing and drying the face; let it dry on the skin and then wash off with clear, warm water.

Now that you have thoroughly cleansed the face and finished with a rinse of pure, clear water, you can sit down quietly at your dressing table and begin your make-up. Before we start, just one reminder. Never slap make-up on in a hurry. Nothing looks worse than streaky powder, uneven lipstick and rouge applied hurriedly in a bad light. Make sure that the light is good, and take your time. It is well worth spending a few minutes extra to obtain the right effect, for women are judged by the state of their make-up perhaps more often than they realise, and carelessly applied lipstick and powder show a careless disposition, while neatness and precision in anything is always to be admired, particularly so in the case of personal attention to intimate details.

Here is a hint which will be particularly valuable if your skin is not too dry. Take a few drops of eau-decologne on a pad of cotton wool and pass right over the face: a simple procedure, but one which has a number of advantages, particularly if your skin is inclined to be oily. It acts as an astringent and completes the job of closing the pores, leaving a smooth, silky finish over which your make-up will take much better and, by its smoothness, enhance the whole effect. It is refreshing in the summer and, in the winter, acts as a barrier against winds which roughen the skin.

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The next step is to apply your foundation cream. If your skin is oily, quite a good substitute is honey and almond lotion, or cucumber and glycerine, which will act as a satisfactory powder base, while dispensing with the oily properties of fatty creams. You may find, however, that after some months of consistent use of a lotion, even an oily skin will incline to become flaky, so a better idea is to use a lotion for a few weeks and then switch back to a cream, which will keep the balance.

The first step is to spread the cream evenly over the face and rub well in. Make sure of this, because cream put on in patches will automatically make your powder patchy and spoil the whole effect. Equal care is necessary during the whole of the procedure.


Now we come to your powder. Don’t take too much on your puff to start with, and remember to fluff it on, not smear. The best routine is to start with the chin, then up around the cheeks and over the forehead, the nose last. A final run over with your puff will smooth the powder and leave a lasting finish. If your nose is inclined to be large, this can be camouflaged by using a slightly darker powder than that which you use on the rest of your face, but make sure that the colours blend. Don t have an olive'coloured nose and a pink face, because this won’t produce anything approaching the effect which you require.

An important point to remember is to smooth away the edges of powder evenly, not leaving a well-defined mark around the jawbone where your powder puff has finished its work. Take your powder down on the neck and under the chin, and smooth it off gradually, leaving no noticeable line. Incidentally, take care not to get a smeary line of powder along the neck of your frock. This can be obviated by wearing a small make-up cape, which can be bought inexpensively at most stores, and saves .a great deal of expense at the dry cleaners, while certainly doing away with the slovenly appearance which a powder covered collarline presents.


After the powder is the time to apply your rouge, and this is something about which you must be particularly careful. Some people have a habit of using rouge far too prodigally, with the result that they somewhat resemble a traffic stop light, or, to say the least, appear to be extremely flushed. So remember, under any circumstances, don’t overdo it!

Perfume should be used wisely. A “special sample’ in the hands of Alexis Smith—a Warner Bros. star.

Where you apply your rouge and in what formation will depend directly upon the shape of your face. If your face is fat and tending towards the round, don’t put the colour up under the eyes. Keep it down towards the lower part of the cheeks, which will give your face length, and apply in a sideways “V”"shaped formation, beginning at the side of the nose and working outwards in a broader line towards the edges. If your face is long and thin, the opposite applies. Apply your rouge higher over the cheekbones and begin your “V” with the broad line near to the nose working it gradually away over the cheeks.

For the majority the correct placement of rouge begins on the cheekbones and works gradually up under the eyes and down towards the jawbone, gradually thinning out towards the edges.

Here again, don’t leave a definite line of demarkation where your colour begins and ends, but blend in gradually and finish with a light dusting of powder, which will take the bright colour off the rouge and leave a more natural finish.

While we are on the subject, here is a hint which you might like to try after a round of late parties, when telbtale dark circles have developed under the eyes. Blend the rouge carefully right up to the eyes and out to the hairline, but do it very lightly and gently, otherwise the result will be somewhat hectic !


Just a brief word here about the eyes, as I have dealt with the subject in more detail a little further on in this chapter.

For ordinary make-up, you will find it sufficient to take a little white vaseline on the finger and touch the eye" lashes and eyebrows lightly to remove all traces of powder. I have seen many people perform this operation with water, but constant applications of cold water on the brows and lashes is not good, and you will find that the vaseline has a far greater effect, about which I will tell you later on. Don’tj however, neglect this operation, otherwise powder will remain in the eyelashes and eyebrows and produce a dull effect. You will be surprised, if you take particular care to notice, how the face springs to life after this simple application.


Now to your lipstick: This almost requires the greatest care of all, for the most noticeable fault, and one which can ruin an otherwise perfect make-up, is lipstick put on smearingly or unevenly, too heavily, or in the wrong shape.

First, draw a line around the natural contours of the lips and then fill in. Most importantly, don’t forget the inside. Lipstick cannot be put on correctly with the lips closed. If you are not careful over this, when you open your mouth to speak or smile, a definite line will be visible where the red colour finishes and the natural pink begins, and no mouth in that dual colour shape can look attractive.

Don’t hurry over your lipstick application, for it is something which simply cannot be hurried over (or done in the dark).

If your lips are thin, carry the original line of lipstick over the natural line, taking care to keep to the natural contours. This will broaden the outline and give the impression of fuller lips.

If, on the other hand, your lips are inclined to be too full, keep just inside the natural line, thereby giving a finer, more delicate impression.

In the case of a small mouth, which you desire to make look larger, take the lipstick right to the outside corners before you taper off.

A too-large mouth can equally be reduced by tapering off the lipstick a small distance from the corners of the lips and leaving the extreme edges unpainted.

You may not be able to find a lipstick which will not come off under any circumstances, but you can obviate this to a certain degree by closing the lips over a face tissue after the lipstick is applied, and then rubbing lightly over them with eau-de-cologne, which closes the pores and acts as a surface to the skin. You will then find that sufficient lipstick will remain to colour the lips, even after many hours.

]\[ow your ma\e'Up is complete, but, before we leave the subject, here are a few general suggestions for you to follow.

It is most profitable to keep to a routine in your beauty care. It soon becomes a habit, when you will do the correct thing automatically, and a habit once formed is easy to keep to, and, in this case, not by any means a mistake.

There is no reason why your skin should not permanently remain in good condition, provided that you are healthy. If you are troubled with spots and blemishes, the trouble won’t, in all probability, lie with your skin. In this case, look to your diet and your general state of health, and treat them first, then your skin will automatically react and become clear again.

Always look for causes and get to the heart of the matter. Spots can be the direct result of wrong diet, insufficient cleansing, lack of exercise or lack of sleep, just to mention a few, so watch these details carefully before laying the matter down to skin trouble.

When you have discovered the foundation, cleansing creams and make-up that suit you, continue to use them. It is bad for the skin to have constant drastic changes of types and textures of make-up. You may experiment for a while if you are not satisfied with your present beauty aids, but, having found what does suit you, you can do no better than to continue with it.

You can, however, experiment with colours. In fact, when wearing different shades, it is essential for your make-up not to clash. The old theory that only certain shades suited people of various colourings has been exploded, since recent strides in the cosmetic manufacturing field, which have provided a set of matching beauty aids for every tone.

Certainly, you will find that certain shades bring out your best points, but there is no longer any need for you to wear them to the exclusion of all others, for you will find that there is practically nothing which you cannot wear and look attractive in, provided that you have your make-up to tone.

You may find, with a little experimentation in this direction, that some colour which you have long admired but believed was not for you, looks just as nice, or even better, than another that you have consistently stuck to for years. It will certainly be interesting to try out some new combinations, and the results will be pleasantly surprising.

Here is a colour chart which you should find extremely helpful in this direction:








Bright Pink

Dark Pink

Bright Pink

Purple Red


Orange Red

Bright Red


Bright Pink


Orange Red

Bright Pink

Warm Red

Deep Red


Bright Pink

Matching Red

Matching Red

Matching Red

Pastel Shades

Dark Red

Purple Red

Purple Red

Purple Red


Matching Red

Clear Red

Orange Red

Deep Red


Bright Pink

Bright Red

Orange Red

Clear Red



Clear Red

Orange Red

Deep Red

Dark Blue

Purple Red

Bright Pink

Warm Red i

Vivid Red


Instead of dealing with the subject of eyes under the general heading of makemp, I am devoting to it a special space, because they are such an important item. Eyes play a very great part in the creation of a general impression, because they hold much of the expression of your face, and a pair of beautiful eyes can turn an other" wise plain face into an attractive one.

Like all the rest of you, they must be looked after and treated properly if you desire them to look their best, and Em sure you do.

Sleeping in a welbdarkened room will help to give you bright, sparkling eyes. To waken in a bright light is injurious to the eyes, while sleeping with a bright light shining on the face encourages those tiny wrinkles caused by the strain. Dull, heavy eyes can be either the result of too little sleep, eyestrain, or the wrong diet; so watch all these details if your eyes are not looking their best.

It will take only a few minutes each morning or night (or both) to give your eyes a bath and, if you do, they will immediately begin to show their gratitude. This is particularly necessary after being out in the wind and dust, and will relieve them of the strain imposed by small particles of grit and sand, which are likely to scratch the surface of the eye and set up irritation.

If you find that the muscles around the eyes have become tense and tired, an excellent remedy is a pad which has been soaked in water as hot as you can bear, held across the eyes for a few minutes each morning. This will help the muscles to relax and give them new life.

When your eyes become tired, as they will, particularly if you are engaged in some close work, try closing them lightly for a few seconds every four hours. Don’t screw up the lids; merely close them gently and look into the blackness. You will find them extremely rested, even after such a short space of time.

If you want an eye lotion, you will find it hard to better boracic acid, which is cleansing, while at the same time being soft and soothing.

Dissolve the boracic acid in hot water and then allow the water to become lukewarm. Open and close the eye in the eye bath several times, then rinse it out and refill the eye bath for the second eye. Never use the same rinse for both eyes, as all dust and impurities from the first will go into the second, which will have no chance of being properly cleansed at all.


Your eyelashes really do require special attention. They are apt to be ignored, and yet what woman does not admire, and would not like to possess long, sweeping lashes which enhance the whole beauty of the face? And they are not nearly so hard to acquire as you might think.

I mentioned, while on the subject of make-up, that a little vaseline applied with the finger tip or an eyelash brush was really all that was necessary. This vaseline not only removes stray specks of powder during make-up, but definitely encourages the growth. The lower lashes should be brushed down and the upper lashes treated with an upward movement starting from underneath, which will


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encourage them to curl upwards in the desired way. Don’t use too much vaseline. You will find that this is not necessary and will only cause your make-up to look greasy. A slight smear is all that is required. You will find that a daily or twice daily application will work wonders with the length and texture of your lashes.


For those who use mascara, wash it off carefully at night, and then apply a drop of oil with a camel hair brush. This will counteract any harsh effect which the mascara might otherwise have upon the lashes.


If you use eyeshadow, which may not be necessary unless your eyes are very light and definitely need to be given character, please use it sparingly and carefully. Fade it gently upwards, beginning at the centre of the lid. If you possess deep-set eyes, use it on the edge of the lids only; and, to counteract the impression of protuberant eyes, take it nearly to the brows.

As far as colours are concerned, choose to tone with what you are wearing, and keep in tune with the rest of your make-up.

If you want to get away from the hardness of mascara, and still feel that you need something, a soft pencil cleverly used will give the desired effect. Trace a line above the roots of your upper lashes and then blur it with your finger tips.


Eyebrows    »

Now to consider your eyebrows: Unless they are particularly straggly or bushy, I would advise against plucking, particularly if you intend to do it yourself. If definitely necessary, the job is best in the hands of a beauty expert, as it is easy to start and not know when to stop, so that you end up by having to do the job

thoroughly and finish with no eyebrows at all, having to resort to an artificial pencil line which, no matter how neatly and cleverly drawn, never takes the place of what nature has originally provided.

If you must pluck them, don’t just drag them out. Prepare a pad of cotton wool wrung from hot water, and lay it across the eyes ten minutes before you com' mence. Then use a tiny pair of tweeters.

But remember that, once you have started, the process must be repeated from time to time, otherwise an untidy appearance will be the result.

Do, however, train your brows into the shape which most suits you. You will find, after treating your lashes with oil or vaseline, that the same treatment applied to the brows, with a movement indicative of the way you want them to grow, will soon be followed by a natural growth in that direction.

If you have a delicately boned face and low forehead, you can wear pencibthin eyebrows to advantage, but otherwise, no. Their effect upon the average person is to give them a perpetually amazed expression and to destroy the natural balance of features, leaving the face otherwise expressionless. Keep your brows neatly and cleanly trimmed and remember that Nature usually knows best.

If you are a brunette, with naturally dark brows and lashes, there will be no need for further darkening. A light brushing over with brilliantine or vaseline will produce an equally attractive and far more natural result.

If, however, you are fair or mid'brown, with light brows and lashes, mascara used sparingly and the brows darkened slightly with eyebrow pencil, will usually lend character to the face.

The main thing to remember with any make up is — Don’t overdo it!

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Choose a perfume which you feel is essentially your own, and stick to it.

A remembered perfume will often bring you to mind when you are far away, and part of your individuality should be a subtle, indefinable fragrance which you impart and which seems to be part of you.

Don’t use a heavy hand with perfume. A touch behind each ear, and perhaps on the neck should be sufficient, for, while a delicate whiff of perfume is enchanting, a strong odour of it is merely nauseating, and will cause people to avoid coming too near you.

Use the same perfume through all your beauty aids. Don’t have your bath salts of one perfume, your powder of another, and your actual scent of another, etc. To retain your individuality in this direction, stick to the same throughout.

Make your choice carefully, and decide on something which is not only pleasant, but which you feel suits you. If you are small and dainty, for instance, choose one of the light flower dike perfumes and avoid the heavier scents. But remember, before you buy, don’t merely take a sniff out of a bottle, but try a little on your hand or arm, for perfume often takes on a quite different odour on your skin, to which they react individually.

Experiment for a while if you wish, and you can, if you desire, use changing perfumes to indicate changing moods, but if you wish to be remembered for your own individual and essential perfume, then make your choice and stick to it.

Choose a perfume which you feel is essentially your own, and stick to it.

A remembered perfume will often bring you to mind when you are far away, and part of your individuality should be a subtle, indefinable fragrance which you impart and which seems to be part of you.

Don’t use a heavy hand with perfume. A touch behind each ear, and perhaps on the neck should be sufficient, for, while a delicate whiff of perfume is enchanting, a strong odour of it is merely nauseating, and will cause people to avoid coming too near you.

Use the same perfume through all your beauty aids. Don’t have your bath salts of one perfume, your powder of another, and your actual scent of another, etc. To retain your individuality in this direction, stick to the same throughout.

Make your choice carefully, and decide on something which is not only pleasant, but which you feel suits you. If you are small and dainty, for instance, choose one of the light flower dike perfumes and avoid the heavier scents. But remember, before you buy, don’t merely take a sniff out of a bottle, but try a little on your hand or arm, for perfume often takes on a quite different odour on your skin, to which they react individually.

Experiment for a while if you wish, and you can, if you desire, use changing perfumes to indicate changing moods, but if you wish to be remembered for your own individual and essential perfume, then make your choice and stick to it.


You have seen pictures of beautiful hands, long, tapering nails, and soft, white skin, and longed to possess them.

Then you have looked at your own hands, work' roughened perhaps, nails chipped from typing or housework, and given up the idea.

But there is no need to give up. You may not be fortunate enough to possess long, tapering fingers or almond-shaped fingernails, but you most certainly can, with a little care in the right direction, greatly improve the state of your hands at the moment, and go a long way towards creating an impression of beauty, even though it does not appear to be fundamentally there.

The first step is to get the hands soft and white. There are many inexpensive hand lotions on the market at the moment, so it will not be difficult to buy a couple of bottles and, if you are at work, leave one in the drawer there to use after washing your hands, and the other at home. If you are a housewife, spending most of your time at home, leave one by the kitchen sink to use after washing up, and the other in the bathroom or your bedroom.

After you have washed and dried your hands, take a little lotion in the palm and massage well in, using the same motion as you would for putting on a glove.

I know there are a number of busy housewives who will say that they have no desire for such things, but

really it takes so very little time, soon becoming a habit, and will more than repay you when you see the results. After all, you cannot expect things to happen of their own accord. If you wish your hands to be lovely, then you must be prepared to take a little care before your wish can come true.

If you neglect your hands, particularly if you are engaged in hard work, they will soon age and lose their beauty and suppleness.

Redness or a lifeless look about the hands may often be due to bad circulation, therefore, exercise is good. Rub the hands together as though you were washing them, and move the lingers as you would to play the piano. This last exercise is particularly good for keeping suppleness. Of course, for those engaged in typing this will not be necessary, as typing is an excellent exercise, and hands will not become stiff while thus engaged.

If your hands are thin and wrinkled, an oil bath will go a long way towards filling them out, and making them soft and white. Warm the oil slightly, soak each hand in it for a moment or two, then rub them to' gether until the oil is absorbed. The best time to do this is before going to bed each night. Wear gloves until the morning, and within a week you will be able to see definite results.

Oatmeal soap is excellent for removing dirt after

gardening or rough work.

For discolouration which will not respond to ordinary washing, rub with lemon peel until the marks disappear.

Here are two hints which you might like to try:—

(1)    An equal quantity of methylated spirits, new' milk and glycerine made into a lotion is excellent for rough or chapped hands.

(2)    If you find your hands hard to get clean after housework, rub a little vinegar well into them before commencing, and you will then find that this is much easier.


You have seen pictures of beautiful hands, long, tapering nails, and soft, white skin, and longed to possess them.

Then you have looked at your own hands, work' roughened perhaps, nails chipped from typing or house' work, and given up the idea.

But there is no need to give up. You may not be fortunate enough to possess long, tapering fingers or almond'shaped fingernails, but you most certainly can, with a little care in the right direction, greatly improve the state of your hands at the moment, and go a long way towards creating an impression of beauty, even though it does not appear to be fundamentally there.

The first step is to get the hands soft and white. There are many inexpensive hand lotions on the market at the moment, so it will not be difficult to buy a couple of bottles and, if you are at work, leave one in the drawer there to use after washing your hands, and the other at home. If you are a housewife, spending most of your time at home, leave one by the kitchen sink to use after washing up, and the other in the bathroom or your bedroom.

After you have washed and dried your hands, take a little lotion in the palm and massage well in, using the same motion as you would for putting on a glove.

f know there are a number of busy housewives who will say that they have no desire for such things, but

really it takes so very little time, soon becoming a habit, and will more than repay you when you see the results. After all, you cannot expect things to happen of their own accord. If you wish your hands to be lovely, then you must be prepared to take a little care before your wish can come true.

If you neglect your hands, particularly if you are engaged in hard work, they will soon age and lose their beauty and suppleness.

Redness or a lifeless look about the hands may often be due to bad circulation, therefore, exercise is good. Rub the hands together as though you were washing them, and move the fingers as you would to play the piano. This last exercise is particularly good for keeping suppleness. Of course, for those engaged in typing this will not be necessary, as typing is an excellent exercise, and hands will not become stiff while thus engaged.

If your hands are thin and wrinkled, an oil bath will go a long way towards filling them out, and making them soft and white. Warm the oil slightly, soak each hand in it for a moment or two, then rub them to' gether until the oil is absorbed. The best time to do this is before going to bed each night. Wear gloves until the morning, and within a week you will be able to see definite results.

Oatmeal soap is excellent for removing dirt after gardening or rough work.

For discolouration which will not respond to ordinary washing, rub with lemon peel until the marks disappear.

Here are two hints which you might like to try:—

(1)    An equal quantity of methylated spirits, new' milk and glycerine made into a lotion is excellent for rough or chapped hands.

(2)    If you find your hands hard to get clean after housework, rub a little vinegar well into them before commencing, and you will then find that this is much easier.

It is, of course, a good idea to wear rubber gloves as much as possible, and particularly wise to wear gloves of some description when gardening, as when doing that kind of work the hands do need every protection that you can give them.

Some people, however, find it impossible to work in gloves, in which case added care is necessary afterwards to make sure that they are thoroughly cleansed and softened with a lotion application.

While we are on the subject of hands, there is one point which I do particularly want to mention, and that is nicotine stains. I have seen many perfectly nice hands absolutely ruined as far as appearance is concerned by ugly brown stains on the first and second fingers. And the sad part about it is that it is so unneces" sary.

You may be surprised when I tell you the simple remedy, but I am telling the truth. The answer to this is the same as the answer to so many other questions in regard to beauty care — plain soap and water. If the hands are washed a reasonable number of times a day in warm water, the thin film of nicotine will disappear as soon as it begins to form. If, as on some days, you may find that the stain is a little more obstinate, then a gentle rubbing with pumice stone will do the trick.

That is the simplest and most effective way of prevent" ing nicotine stains, but I can hear some people asking what to do about bad stains which have already formed. Well, to get rid of them, you will have to be persevering. Wash your hands in warm water and soap as often as possible, and brush the affected parts with a stiff nail brush for a few minutes each time. Then rub lightly with pumice stone, thoroughly dry the hands, and apply honey and almond or rosewater and glycerine lotion. You could also try rubbing with the rind of a lemon, which is an excellent whitener. Follow this out con" sistently and you will find within a few days that the stains have disappeared.

If your hands are affected in this way, it is probably due to the way you hold your cigarette, and if you want your fingers to remain unstained, you will have to watch this in the future. Hold it straight between the fingers, and never downwards, so that the smoke rises over your hand. The nicotine stain is contained in the smoke of a cigarette so that, if the smoke curls over your hand, the stain automatically comes too, whereas, if you hold it straight, the smoke goes harmlessly into the air.

I think the people whose hands are particularly affected will find, in nine cases out of ten, that this is the cause, and your cure will not be effective if you are putting the stain back, as often as you are taking a layer of it off, so watch carefully and persevere for a few days, for you can never make the most of your hands while they are disfigured in this way.

If you follow the foregoing suggestions, your hands should remain soft and white and supple, which brings us to the next very necessary detail, that of manicure.


At least once a week, it will pay you well to take half an hour and sit down quietly to attend to your fingernails.

Before you begin, get everything that you will need; firstly, a good nailfile, some vaseline or cuticle cream, an orange stick, a small pad of cotton wool, cuticle remover, nail polish remover, a bowl of soapy water, and a little towel, and varnish if you like it.

First of all, remove the old varnish, then shape the nails with a nail file or emery board. Remember, never

cut the nails with scissors, and never file right down to the corners. Begin shaping from where the side of the nail reaches the finger-tip, and use long, sweeping movements. Your shaping will depend to a great extent upon the natural shape of your nails, also the type of work m which you are engaged, which will dictate whether you must have them fairly short or can afford to let them grow a little longer. Decide which shape suits you best, and stick to it, and remember that clever work in this direction will make all the difference between talons and beautifully-pointed nails.

Use the orange stick for cleaning, and not the nail-file, as this spoils the shape of the natural growth, and very often pushes the dirt further down.

Next, soak the finger-tips in the warm water until the cuticles have become softened, dry thoroughly, and apply cuticle cream or vaseline. Press back the cuticles gently with the orange stick, but never cut them. Now take a little fresh cotton wool on the orange stick, dip it into the cuticle remover, and wipe around the base of each nail. Dip your hands in water again, and dry.

If you possess a buffer, now is the time to use it; if not, use the palms of your hand on which to buff your nails. It will give them a shine which you will need if you do not intend to use varnish, and, if you do, it will give a better surface over which to apply it, while, at the same time, improving circulation and generally toning up.

If you are a housewife, you will probably find that varnish is impracticable, as it will not keep its first . immaculate appearance if your hands are constantly in and out of water, so you will therefore finish your manicure now by smoothing hand cream well into the skin; but if you do intend to use it, it will be well to remember the following points:—

1. Never apply new varnish over old.

2.    Use swift, even strokes, beginning above the half

moon at the base of the nail and finishing at the top.

3.    Wipe off excess as you complete each nail, and

don’t leave any odd splashes of varnish around the cuticle or at the sides.

4.    Allow one coat to dry thoroughly before applying

a second coat.

5.    Don’t shake the bottle before using, as this causes

air bubbles.

6.    Don’t hold the nails near heat to dry them, as this

will only keep the varnish soft.

7.    Don’t try to “patch.” If something goes wrong

with the first coat, it is better to wipe that nail clean and begin again.

8.    Don’t leave your varnish on after it has begun

to crack and wear. A completely unadorned nail looks much better than varnish in a half and half state.

9.    Don’t attempt to use coloured varnish on a very

short nail.

10. If you are using a coloured varnish which wears off fairly easily, a coat of colourless nail lacquer applied last will help to protect it.

As far as colours are concerned, never use a nail polish which clashes with what you are wearing. A bright red dress, or accessories of that colour, worn with a purple red lacquer, will look just as bad as a bright, clear red lacquer worn with burgundy or violet.

There is such a variety of shades now on the market that you should be able to purchase one to tone with everything you wear; but, as you probably won’t have time to change your nail varnish for every frock that you put on, you will possibly be safer to stick to a colourless or natural lacquer in the daytime, and leave the colours for evening parties and special occasions on which you really want to look your best.


How do you use your toothbrush? This is an important feature in your daily care. Teeth should be brushed thoroughly at least twice a day, first thing in the morning and last thing, but it is better to brush them after every meal.

A regular trip to your dentist, even if you don’t think anything is the matter, is a definite part of your beauty care. At the first sign of trouble, seek dental advice, for this is something which cannot be ignored, and will only grow worse by leaving. With painless dentistry, the old fear of dentists has long been exploded, and you should come to number them among your best friends.

Bad breath comes from decaying teeth and you can never expect to be beautiful while your teeth need attem tion, for lack of care in this direction will spoil both your appearance and your peace of mind.




You can entrust

Pkil. Hardy Salons

with this most important task

Make an Appointment at one of their up-to-date Salons . . .

440 Sydney Road, Coburg -    -    -    FL2182.

336 Smith Street, Collingwood -    - JA 3093.

355 Victoria Street, North Melboumne FJ 3540.



Hair, and particularly oily hair, catches all the particles of dust and dirt from the air in the same way as everything else, and must, therefore, be kept thoroughly clean if you want to make the most of it.

A weekly wash will suit most people. This will keep the hair soft and bring out the natural lights. Some people need more frequent washes, while others can afford to let it go a little longer. This will depend upon the texture of the hair in the individual, and whether your scalp is dry or oily. A beauty expert could advise you definitely; but, for most people, -a weekly shampoo will be found satisfactory.

The foundation of beauty care for your hair lies in frequent shampooing and fre" quent brushing.

Mary Jane Harker and Janis Page, both of Warner Bros, depict varying modtern hair styles which bid fair to being favourites.

Naturally, of course, if you are engaged in any particularly dusty or dirty job, and fail to protect your hair by a scarf or cap, it will need more frequent washing, which will always be required after sea-bathing. Never leave salt water on the hair. It is drying, and will make the hair sticky, dull and lifeless looking, while at the same time being very hard to set, the salt forming small white particles which look like dandruff. So remember, even if you only rinse your hair after it has been wet with salt water, don’t neglect it.

There are many shampoos on the market, the majority of which, manufactured by reputable cosmetic firms, are quite good, but, unless you have any particular problem which needs to be dealt with in a special way, you will find that an ordinary, plain soap will act just as well.

Use plenty of warm water—not too hot; make a lather and massage the soap well into the scalp with the fingertips. This not only helps the soap to do its cleansing work, but stimulates the hair roots and encourages the growth.

Rinse at least three times, and make sure that every particle of soap has been removed; then dry in the open air. This last may not always be possible in winter, but do try to avoid drying your hair in front of a fire or radiator, which is likely to singe and break the ends. Don’t go to bed while it is wet.

When buying a special shampoo be sure to get one to suit your particular type and colouring. For instance, don’t buy a blonde shampoo if you are a brunette, under the impression that it will bring out the lights in your hair. There will be a specially manufactured shampoo for your own colouring which will do this far more effectively. If you suffer from dandruff you will find a tar shampoo very helpful. Your chemist will be able to advise you individually upon this point.

Here is a recipe for a home-made shampoo which will bring out the golden tints in your hair: Shred one ounce of pure white soap. Put into a jug one ounce of camomile flowers, which can be bought from any good chemist, and pour over them one pint of boiling water. Then allow to stand for fifteen minutes. Strain off the water into an enamel pan and re-heat; pour over the soap and beat till frothy. Wash and rinse in the usual way, and to the final rinse add one dessertspoonful of strained lemon juice.

You may find that when you have your hair washed by a beauty expert she leaves it more glossy than when you do it yourself. But the answer is quite simple. She takes care to rinse it thoroughly. You will never get the fineness and glossy shine while any small amount of soap remains; so, remember, be thorough about the rinse, which is every bit as important as the washing.


The old idea of brushing the hair with one hundred strokes each night still holds, and, if you have time, will more than repay you. But, even if you are not able to do this, don’t neglect brushing altogether. Use long,, sweeping strokes from the hair roots right to the ends. Don’t forget, after you have brushed the top, to lean over and brush upwards from underneath, letting the air get to every part of the head.

Above all, don’t neglect to give your brush a shampoo as often as you treat yourself to one. Quite a lot of the day’s accumulation of dust and grease will come off on your brush, and you will be doing more harm than good if you brush it all back again the following night, apart from the untidy appearance which a dirty hairbrush presents.


If you set your own hair the best time to do it is immediately after you have washed and combed it, pro' vided the weather is warm and you can get out in the sun and wind for quick drying, or if you are fortunate enough to possess an electric dryer.

In the winter I would advise you to allow the hair to become half dry before setting, otherwise you will probably find it will take too long to become thoroughly dry and that it will be hours before you can take it down again. There will still be enough dampness left to take the set. This will obviate the chance of any tight curls still remaining damp and limp when you are ready to go out, and want to have it looking nice for a special occasion.

Here is an idea, speaking of special occasions, for the time when you suddenly discover that you are going out, and despair of the state of your hair, having no time for a complete set:—Pin it up in the usual way and then hold your head over the steam of a kettle until it is quite damp. Leavq it up until dry, and you will find that it is just as you would like it. An alternative, and

in some ways better scheme, which will also save time, is to set your hair before getting into your bath. The steam of the hot water will act in just the same way as the steam of the kettle, then, by the time you are ready to comb it, it should be dry. Thus you can kill two birds with one stone.

Any stray ends which will not respond, and persist in straggling down just when you are ready to go out, can be persuaded to keep their

place with a lick of soap, but don’t use it too often, as it has a drying effect.

If your hair is at all naturally wavy, or if you can dress it in some sleek fashion which suits you, even while being straight, avoid permanent waves. Apart from the fact that constant artificial treatment is apt to be drying, natural hair usually looks best, and, above all, avoid those hard “castbron” waves and tight curls which are not good for the hair and really suit very few people.

You will find, if your hair does not respond to a water set, as it will if it is at all naturally curly, that a good setting lotion will help you, but, if you are unable to set your own hair at all, you should, with the aid of your hairdresser, be able to devise some simple set which will suit you, and be easy to keep in place.

For every-day wear, a simple style of hairdressing looks best. You may like to let your imagination go for a special dance or party, but for ordinary wear, the simpler and more natural looking the better. Avoid a multitude of pins and clips by choosing a simple style which is easy to keep in place, then you won’t have to be fussing with it and re-arranging it all the time, but can be confidently certain that your appearance is just as charming as when you last looked in the mirror.

Before we leave the subject of setting, here is another simple recipe which you will find useful. Beat the white of an egg stiffly and add to half a cup of water. This makes an excellent and easy setting lotion, especially if the hair is inclined to be greasy.

The hair may feel a little stiff after this has first been applied, but the albumen can be easily brushed out. This will also help to banish dandruff.

Avoid curling pins and curling tongs, and those things

which are likely to split the ends of hair and stunt the growth. You will get a better result in any case by using combs and bobby pins, which will be all you will require for a normal set. Nor is padding good for the hair. It stops the air from circulating, and makes the scalp perspire, which causes dandruff. Apart from that, while you may obtain some glamorous effects with padding, they will be completely unnatural, and that is to be avoided at all costs.


This is caused by the oil glands in the scalp being too active, and the use of an astringent is indicated. This should be massaged well into the scalp each night. The hair should be thoroughly fanned and brushed each day to allow the air to circulate. Lcok after general health, and shampoo frequently with pure white soap only, rinsing well with clear water, preferably rain water.


This is caused through lack of natural oil, which must, therefore, be applied externally. Massage the scalp at least once or twice weekly with olive oil, and massage daily to stimulate the glands and promote circulation.


At certain times of the year, particularly around spring .after a severe winter, everyone’s hair falls to seme extent. This is not serious, and you will find that it is replaced by a new growth, bet if the fall is excessive, then it is time to .seek a remedy.

In this case, get a good hair tonic, and massage into the .scalp night and morning, using rotary movements and moving the scalp thoroughly under the fingentips.


Falling hair is often acconv panied by dandruff, which is one of the worst enemies to a

beautiful, luxurious head of hair. Dandruff is of two types. There is a dry and flaky condition and a greasy


Dry, flaky dandruff, which looks like white powder, is best treated with warm oil baths. This is the pro' cedure: Comb the hair and apply pure, warm olive oil by parting the hair every half inch and dabbing with a pad of cotton wool which has been liberally soaked in the oil. Wrap the head in a warm towel which you should keep on from four to six hours. Shampoo and rinse very carefully with three or four waters, to the last of which has been added a tablespoon of vinegar to restore the gloss which dandruff usually spoils. In the early stages of this complaint, one bath will often effect a complete cure. If the state is more advanced, several treatments may be necessary.

In the early stages of greasy dandruff, a cure can often be effected by rubbing the scalp with equal parts of eau'de'cologne and water or vinegar and water. Either of these astringents applied before shampooing will go a long way towards preventing any further trouble.

In more advanced cases, you should seek from your chemist a stimulating lotion to be applied each night, containing vinegar of cantharides and rectified spirits.

Shampoo once a week with borax or tar soap, and brush and dry in the sun as much as possible.


Never try to dye your own hair. If you must have it done, put it in the hands of a beauty expert who knows her job. There have been too many sad mishaps owing to amateur dyeing and wrong use of colours.

If you merely desire a change of colour for the sake of fancy, remember that Nature has given you a natural balance of features—eyelashes, eyebrows, etc.—to go

with the colour of the hair with which she has provided you, and that a change in hair colour will not automath cally change the rest of your face. A dingy, dull, mouse-coloured person will not turn into a glamorous blonde because she has her hair dyed, and that, added to the fact that dyeing is drying and not good for the hair, should give you pause.

If, however, your hair has lost its natural colour and become prematurely grey, you may desire to restore it; this, as I have previously stated, is most certainly more effective and successful when placed in the hands of someone who knows what she is doing. You will find, however, in many cases, that premature greyness will respond to applications of warm oil two or three times a week, and thus obviate the necessity for dyeing.

Your chemist will also be able to prescribe a good hair tonic specially made for this purpose, which will help a great deal; so try these other remedies which are natural before resorting to a more drastic step.

It is good to bring out the natural lights in the hair by means of special shampoos and lotions, but it is not good to use peroxide. You use peroxide on superfluous hairs to fade them, with the assurance that it eventually rots the roots and stultifies the growth. Well, obviously it will have the same effect with the hair on your head, so I leave you to judge for yourself.


In regard to your choice of a particular style in which to dress your hair, there are one or two fundamental rules to stick to.

If you have a round, fat face, don’t wear your hair very short and fluffed out at the back, drawn straiglit.y and sleekly back to a bun—making your face look like a complete circle—or fat sausage curls, at the side.

You can wear an upswept hair-do, to give your face length, or a sleek, page-boy style worn fairly long. Both these styles can be incorporated with variations to suit yourself, but keep in mind that an impression of length is what you most require, and act accordingly. You could, for instance, dip a wave lower over one eye, and so help break the round line.

If, on the other hand, your face is long and thin, you can use all these curls and twists on either side to give width. You can afford to wear your hair shorter and curlier if you desire it, and you can, if your features are at all classical, or can be made to appear so, obtain a striking effect by drawing the hair straight back and twisting it into a coil on the neck. If this style is too severe, try cutting the side pieces and curling them, which will also make the face look fuller, and soften the effect.

For the face which is neither long and thin nor short and fat, there is such a wide variety of styles that it would be impossible to mention them all here. It is a matter for your own individual taste and character; but don’t be over-influenced by the prevailing fashion of the moment. If a particular style suits you, you will look better wearing it than wearing another style which may be the height of fashion, but which in no way suits your particular shape of face or style of beauty. A centre parting usually suits a heart-shaped face, but this is by no means a hard and fast rule, and you can use variations according to your mood.

There is no need to stick to one style all the time. A change of hair-do will often give you the psychological fillip that you feel you need, and go a lo'ng way towards restoring confidence when you are feeling tired of things.

So—if you can’t afford a new hat—try a new hair-do l


Now we come to those long-suffering and hard-worked portions of our anatomy—the feet.

Considering that they take you such a long way and do you such good service, you ought to pay more than normal attention to them; and yet, for some reason, they are more often than not neglected, and then you wonder why at times they fail you.

Well, perspiration is the quickest thing to ruin anything, and feet, closed up as they are all day in shoes and stockings, with little or no chance of a free circulation of air getting to them, are apt to perspire more than any part of the body; so treat them to a bath as often as possible. Particularly in the summer, when they become hot and swollen and tired, a footbath halfway through the day will help a great deal.

After the bath, dry the feet thoroughly and smooth eau-de-cologne over them with the palms of the hands. This will close the pores, harden the skin if it has become tender and soft, and also act as a general refresher. Finish with a dusting of foot powder or ordinary talcum powder, and then put on fresh stockings and, if possible, a different pair of shoes. If you haven’t previously made a habit of this you will be very pleasantly surprised at the result.

Feet need chiropody treatment as the hands need manicure, so attend to your toenails as you do to your fingernails at least once a week. Sore feet, shoes that hurt, and ingrowing toenails are often caused by allowing the nails to grow too long; so watch this and keep

them filed or cut fairly short. Don’t shape your toenails as you do your fingernails, but cut them straight across; push back the cuticles, and remove the hard skin, just as you do for your manicure. All these things play a big part in the comfort of your feet.


If you suffer from the above, cut a small “V” out of the centre top of the nail and keep filed across the surface to lessen the pressure. If this does not cure the trouble, then you should seek the advice of a chiropodist who can treat you individually.


There are various types of corns, some of which will respond easily to treatment and some of which will prove more obstinate. The first step, of course, is to cease the wearing of ilbfitting shoes, which aggravate the trouble. If you continue to wear a pair of shoes which has given you a corn, any good you may hope to do with treatment will be nullified before it is begun.

Here are one or two simple remedies which may help you if you are unfortunate enough to suffer in this way:

(1)    Kerosene dabbed on corns as often as convenient will very frequently effect a complete cure.

(2)    Mix equal parts of washing soda and vaseline and apply twice a day.

lake care of your feet and they will take care of you. Don’t ignore them or squeeze them into tightTtting shoes and then expect them to carry you everywhere you want to go without complaining. Healthy feet are a valuable asset, and you can go a long way with them, but you can’t go far without them; while sore feet are the quickest thing to bring wrinkles of pain to your face and an edge to your temper, both of which have a very detrimental effect upon your attractiveness and poise. Therefore make friends with your feet and they will be friendly to you. Treat them with kindness and they will give no trouble; but ignore them and treat them harshly and they will immediately react, for feet are good friends and bad enemies.


Perhaps you think that there is not very much you can do to improve your arms, and you may be right; but here are one or two simple things to remember.

One of the first places where age begins to show, particularly if you are inclined to be thin, is at the elbows. A good remedy for this is, after you have applied cold cream to the face, rub the surplus into the elbows, and massage for a couple of minutes until the cream has disappeared. This will keep the skin soft and white, and prevent those hard-looking wrinkles.

If your arms are too thin or too fat it will pay you to look to your diet, for this will be the cause, although exercise will do a great deal to help you, too. I have mentioned this point in the following chapter.

Superfluous hair usually does not grow to any extent upon the arms, but if you do possess a growth greater than normal, use a simple depilatory, such as a glove made of very fine emery, which is most effective, and can easily be bought at all stores. It is well worth paying attention to this point if you are in that position, for hairy arms will spoil the look of your short-sleeved frocks, and give you an ungroomed appearance.


The neck is unfortunately a much-neglected portion of our anatomy, but one which deserves consideration, for it is, also, one of the first places where signs of age begin to appear.

Warner Bros, star, Peggy Knudsen, shows the results which can be obtained from remembering your legs as part of yeur daily beauty care.

Your neck really should receive the same beauty treat" ment as your face. When you cover your face with cold cream your neck should be covered, too; when you use an astringent you should use it on your neck also; and when you have a facial massage your neck should be included.

It should be powdered when the face is powdered, so that (as I mentioned before) there should be no notice" able line where one colour begins and the other finishes; and last, but not least, if you wear an upswept haindo, don’t have an untidy neckline by allowing stray wisps of hair to escape at the back.


Have you ever sat opposite to anyone and thought what a pity it was that her lovely stockings were spoilt by hairy legs, which were merely accentuated and not m any way camouflaged by sheer silk?

Well, then, are you quite sure that your own legs are above reproach? Perhaps you pay atttention to this matter in the summer and then are inclined to neglect it in the winter. But don’t forget that, even if you do not appear so often with your legs bare, unsightly hairs still have a habit of peeping through stockings and being just as noticeable as ever.

Personally, I think that the quickest and easiest way of removing superfluous hair from the legs is that which I recommended for the arms—a soft emery mit or glove used in a rotary movement. Constant use of this will weaken the roots and discourage the growth, so that, as time goes on, you will not have to use it as often as you may have at first.

You can, however, if you wish, use a ra^or. If so, take care to use plenty of soapy lather, and use the blade carefully, to avoid any cuts, particularly on the shin bone, which is not protected with much flesh.

If you are unfortunate enough to cut yourself, dab antiseptic on immediately, and if you are a little clumsy handed with the rasor, and finish up with a series of nicks, I would advise you to choose some safer method.

If your choice is depilatory wax, which is economical, as it can be used more than once, the best time to apply it is just after your bath, when the pores are open.

There are certain other depilatories on the market, but make sure before you buy that they are reliable, and never attempt to use a depilatory at all if your skin' is at all out of order, or you may cause serious harm.

Whatever your method, finish with an application of hand cream.

And just one last thought: Don’t make the front of your legs smooth and pretty and forget all about the backs, because other people see them even if you don’t, and if you’re going to do the job it pays to be thorough.

An excellent exercise, and one which you can do any" where, at any time, whenever you have a minute or two to spare, for either developing the calves of your legs if they are too thin, or reducing them if they are too fat, is to swing the leg round in a circular movement from the knee, first one way and then the other, as you may have seen dancers do. So, if you are disgusted with straight legs which seem to have no shape, be they either fat or thin, try this as often as you can and you may expect results.

The twin to this exercise is to make the same circular movement with the foot, swinging from your ankle. This will have the same elfect upon ankles which lack the trim slimness which we all desire, and can be done any time when you happen to be sitting down. It’s simple but effective !


A lovely figure is your most precious asset.

Joan Leslie of Warner Eros.

I am not going to attempt in this volume to give a series of exercises for figure control, partly because space will not permit, and partly because I feel that there are so many books on the market dealing wholly and solely with this subject, and going far more thoroughly and effectively into it than I could hope to do, that any effort of mine would be somewhat redundant. Also, there are so many figures of different sises and shapes, each with their own separate problems and particular remedies, that one needs a whole book to deal compre' hensively with every angle.

I propose, therefore, to deal more with generalities on the subject, and would advise you, if you have any pan ticular figure problem, and desire a series of exercises with which to correct it, to buy one of the books which deal exclusively with this question.

There are, however, a number of fundamental rules which you can follow, and which will help your general health and your figure considerably.

First watch your diet. Plenty of fresh fruit, vegetables, and pure water are essential for both beauty and health alike.

If you are too fat—and this state does not come from any organic trouble—you may find that the cause lies with chocolates and the like, or too many starchy foods, such as bread and potatoes. If your plumpness is accom'

you may be fairly certain that this is so, so be drastic about these things, even though you may be fond of them, and concentrate on plenty of salads, fresh fruits and green vegetables, orange juice and drink plenty of water.

You will still need these health-giving foods if you are thin, but you will not need to be quite so careful about the other things. Milk, butter, eggs and cream (when we are lucky enough to get plenty again) are usually fattening, although there are some people whose figures fail to fill out no matter what they eat. If you are too thin and your figure does not respond to ordinary diet, you would be well advised to have a specially balanced diet prepared by your doctor, as you are probably missing out completely on some necessary vitamins. He will be able to give the right balance for your individual case.

A grape-fruit taken as the first course at breakfast helps to keep the skin clear and the figure slim and youthful; while a raw tomato taken with your morning meal will provide vitamins which you might otherwise miss, keep your skin transparent looking, and banish that “liverish” feeling.

Avoid vinegar on your salads, for this is drying; a salad dressing made from eggs or oil, to which a little lemon juice has been added, is far better. Don’t eat too many heavy, stodgy puddings, particularly in the summer, when you should try to keep away from overheating foods. When the weather becomes warmer it is best to take meat only once a day, substituting a fruit and vegetable salad for lunch and fresh fruit for breakfast. Or you can vary the diet with fish and eggs, which can Be cooked in an infinite variety of ways to satisfy your appetite.

One of the most health-giving foods is the lemon. Lemon-juice taken in water and slightly sweetened will keep the blood stream pure, and consequently keep your skin free from blemishes.

Sugar and butter are both good nerve foods. Butter reacts on the nerves, and sugar produces energy; so, if you are thin and nervy, these two are essential.

One of the best health hints I can offer you is to begin the day with the juice of either an orange or lemon (or. both combined) to which water has been added— sweetened or unsweetened, as you desire it—instead of an early morning cup of tea. You will find that, of the two, the fruit juice makes you feel much better, settles your stomach if you are inclined to be liverish, and generally sets you up for the day.

The value of pure, clear water cannot be stressed too much. Drink as much as possible. It flushes out the system and acts as a cleanser inside as effectively as it does outside.

Having balanced your diet, which will do a great deal towards keeping your figure slim and youthful looking,









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take stock of yourself in the mirror, and see what inv provements may lie directly in your own hands.

Do you stoop? Perhaps you are a little taller than average, and have acquired the habit of “looking down,” which has resulted in a permanent stoop, an unsightly bend from the shoulders, which throws out your whole figure balance, and makes your clothes hang on you in an ugly manner.

Well, first of all realise, if you are tall, that you should be able to wear your clothes more gracefully and effect tively than your smaller sister, and that there are many lovely fashions created especially for you which she, with her lack of height, could never get away with. You can be stately, you can be dignified, you can be regal These are the legacies of height, and it is up to you to make the most of them. Try standing up straight and see what a difference it makes. Your clothes will fall naturally into line and there will be a new lilt in your step which will be reflected in your whole outlook.

Have you got into the habit of walking quickly, with your head thrust forward and your posterior thrust back' ward? This is one of the most unsightly attitudes, in which it is impossible to get a perfectly good figure. You probably just hurry on, and never even realise what you look like from the front, the back, or the side; but, believe me, you look, awful!

To begin with, you can never be graceful while rushing. Walk quickly, yes, if you are in a hurry, but you should be able to keep your grace and dignity at the same time. Don’t only concentrate on the one point which you want to reach, but remember where your own bits and pieces are while you are getting there.

Do you mooch? Are you one of those people who slouch aimlessly along the street, hands in pocket, with no known aim and no apparent destination? Because, if you do, you had better stop immediately. A woman need not necessarily be beautiful to possess charm and grace, but you certainly have neither if you fall into this category. It denotes aimlessness, laziness and lack of stability, and if you have any desire at all to be attrao-tive, be definite in your movements and try to look as though you have an aim in life.

If you are small, you may have a habit of trotting. Lots of small people have, and you should guard against it. If you are fat, a trot will probably develop into a waddle, and you know what that looks like. Move with grace and ease, whether your gait be slow or quick, according to the occasion, and many a figure fault will be over" shadowed, bumps and bulges camouflaged, if you take good stock of yourself to start with, frankly admit your own figure faults, assess its advantages, and determine to concentrate upon its good points to the exclusion of the bad. It is in your hands, and you will be surprised how much you personally can do about it if you will only take a little thought.

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I have stated a number of times through this book that a certain point was “one of the most important things in beauty care,11 but we have now come to what is, beyond any argument or shadow of doubt, the most important point, that of hygiene, or personal daintiness.

You may have the beauty of Helen, the charm of Venus or the poise of Sheba. You may be blessed with the wiles of Cleopatra or the faithfulness of Ruth. It matters not if your make-up is put on with all the skill known to feminine wiles, if your frock is beautifully cut, and you are dressed in all the style imaginable. It matters not if you have dignity or bearing and an attractive manner, if your hair is dressed neatly with not a wisp out of place and your figure slim and sylph-like. If you have not hygiene, all these things count for nothing.

For your personal charm depends directly upon your personal daintiness, and that rests entirely with you.

Nature may not have endowed you with a beautiful figure. She may not have given you classical features or a perfect, unblemished skin. Your purse may not run to frocks and hats in the very latest fashions, but the dowdiest person with plain, straight hair and no make-up has a greater satisfaction out of being clean than a young lady who touches the heights of glamour outwardly, but who will not bear inspection nearer to the skin.

We read a lot of advertisements about body odour, but, judging from the number of people who still suffer

from it (and I use the word “suffer” advisedly), we could still do with a great deal more. You read these advertisements and say, “Well, so-and-so could do well to follow that, but, of course, it doesn’t mean me.” But—are you sure? Are you quite, positively sure? Because, if you’re not, then it’s high time you did something about it.

Lots of people really don’t realise that they offend in this way, and would be most hurt if you told them, which is a ticklish proposition at any time, so it is up to each one of us to do some souhsearching in this direction, and ask ourselves honestly whether we have been hzy when we really should have been more careful.

Then there are the people who do know that they suffer in this way, but just call it natural, and fail to do anything about it, or perhaps don’t know just what to do.

I propose to give you the answers. First of all, don’t, on any account, neglect your daily bath. If this is at any time, owing to circumstances, impossible, substitute with an albover sponge in warm water and have a full bath as often as you can. The best time to have your bath is in the morning rather than at night (unless you have both), because most people perspire rather freely at night, and perspiration, as you know, brings body odour, apart from which it will be much better to start the day feeling thoroughly cleansed.

Although this will make you clean at the time, its effects won’t last all day, particularly in the summer, so remember to use a good deodorant under the arms, where perspiration becomes most unpleasant, and finish with a dusting of talcum powder all over. The deodorant has the twofold purpose of stopping odour and preventing perspiration from reaching the clothes and rotting them, which it undoubtedly does.

If you come home from work at dinner-time don’t change into a dance frock, or dress for a party, without bathing or having a warm all-over wash first. Remember the dust and dirt accumulations of the whole day are still on your skin, and other people will notice it if you don’t. Rinsing your face and hands under the tap will get you nowhere. You must be clean.

There is no reason why you should not be clean and sweet all over. When bathing first came into fashion people said that it would destroy the natural oils in the body and be bad for one, and you will still come across those who say that certain “extremes of cleanliness” are bad, and will cause ill-health. This is ridiculous. No cleanliness is bad. The cleaner you are the better, and the sooner everyone realises it the better it will be for the community in general. There will be less disease, less discomfort and more happy marriages.

There is no psychological uplift in the beauty scheme as potent as that of a feeling of utter cleanliness. It is as good a tonic as a new hat. Be always sure of yourself in this way, and you will always be completely confident and happy to know that your beauty goes at least skin deep.

Every few days it will do you good to turn your bathroom into a beauty parlour, and give yourself a real beauty treatment. Here’s how you go about it.

While your bath is running, set your hair and tie a scarf around it, perfume the bath with bath salts and, when it is ready, step in and lie for a few minutes in the hot water until all the pores have opened.

The next step is to smear cleansing cream liberally over the face and neck, massage it in, and then wipe off the surplus. Next, get a good soapy lather over your hands and wash your face thoroughly with it, not forgetting round by your ears and underneath your chin down to the base of your neck. Then take a soft nailbrush and rub it all over your face, using small, rotary movements, which will stimulate the circulation. Wash off the soap and hold over your face a face-washer which has been soaked in very hot water (as hot as you can bear), which will definitely complete the job of opening the pores. Dry carefully and rub skinfood well into your face and neck. This will do it’s good work while you take further steps in your beauty treatment.

Soap yourself all over with a liberal quantity of soap, and use the nailbrush on your elbows, heels and knees, and particularly between the shoulder blades, where the skin is apt to become very greasy.

If you can stand it, it is a good idea to graduate the shower from warm to icy cold, which will leave the skin tingling with healthiness, but, if this is a little too harsh, dry yourself thoroughly and powder all over with talcum, not forgetting your feet.

If you have a greasy skin, wipe off the surplus of your skinfood, and use an astringent, but if you have a dry skin, leave it on to carry on its work.

Push back your cuticles wjiich are now very soft and easy to handle, and apply cuticle cream or vaseline, finishing with an application of hand cream on the hands.

If you still have half an hour to spare, this would be an excellent time to have your manicure and make a corm plete beauty treatment of it, or, if you use a raz;or, you could have taken off that superfluous hair during your bath. If, on the other hand, you use an emery glove, do it before you step into the bath; never attempt to use this form of depilatory after the pores are open.

Remember not to take your hair down until it is thoroughly dry again, otherwise it will just be lank and uninteresting. It won’t take long, because it was only wet with steam, so leave it up long enough for the curls to have set crisply once more.

Just one thing to make a note of. When you decide to treat yourself to this particular day of beauty, make a mental list of everything you will need (not forgetting pads of cotton wool for wiping off cleansing cream), take them into the bathroom and put them somewhere where you can reach them easily, because it won’t help if you have to keep on hopping out and dashing about the place in a state of wetness and nudity!

Use this time not only for a bodily relaxation, but for a period of mental quiet, too. Put everything else out of your mind and concentrate on yourself. Let the lines smooth out of your face as the worries smooth out of your mind, and be at peace.


“Modernising the Home”

Tells how to do . . .

Kalsomining Wallpapering Re-Upholstery Interior Painting Enamelling a Bath Texturing and Stippling Correct Lighting Modernising Furniture Interior Decoration Colour Choice, etc.




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I have dealt to some extent with the subject of deport' ment in the chapter headed “The Figure,” and so the two should be read in conjunction.

One of the oldest, most tried and most effective exercises for good deportment is that of circling the room with a book placed flat upon your head. If the book falls off, then there is definitely something wrong with the way you walk. If your deportment is good, then you should be able to keep on walking round the room until you are tired, with the book still balanced successfully.

When you take a step forward, the ball of the foot should be the first part to touch the ground, the heel last. If you step heavily, then you are probably letting your heel go down first, and you should guard against it, and practice correct walking until it becomes a habit. The heel to the ground first movement not only looks ungainly but causes a shock to the whole body which is prevented by taking the first contact with the ball of the foot, which is fitted with “insulator” muscles to form a pad and distribute the shock evenly before it leaves the foot.

Walk correctly and you will find a spring in your step that you have never had before, and a consequent lightness in your heart.

The next movement to remember is that you must walk easily and swing from the hips. By that I don’t mean wobble your hips around behind you, but begin your leg

Poised and beautiful, Eleanor Parker, of Warner Bros., has the confidence and charm which comes with the knowledge (that she will always appear at her best.

movement from the hips, where Nature intended it to be, and walk with all of you, instead of shuffling or stamping along.

When you are standing still, you should look as though you are at ease. Don’t fidget and don’t move from one foot to another as though you don’t know what to do with yourself. Stand quietly and correctly, don’t slouch and never lean. The correct way to stand is with one foot slightly in advance of the other, not with both feet planted firmly on the floor as though you were afraid someone might knock you over. You are then ready to transfer your weight to the foot which is slightly in front, and move off gracefully.

If you are not carrying anything, your hands, when at ease, should be at your sides, and slightly to the back. But don’t whatever you do clasp them behind your back, and don’t stand with your arms akimbo.

When you are stepping on to a tram or train, don’t scramble on, and don’t just fall into a car. There is a graceful way of doing all these things, but it is very easy to fall into the habit of thinking that, because you can’t see yourself, nobody else can, which is a sad mistake. Probably if you could see yourself sometimes you wouldn’t go out again for a week until you got over the shock.

Set a little more value upon yourself as a person. I don’t mean that you should become vain or conceited. Nothing of the sort; but try walking along the street as though you had some value to yourself, if to nobody else. Try being as graceful when you are by yourself as you would like to be when you have an audience, and it will soon become a habit. (But don’t fall into the error of dramatisation.)

Correct deportment — that is, walking through life gracefully and easily, will make you feel so much better than just scrambling along. It will react upon your mental processes, and make you feel as though you really can cope with things. Your troubles will only seem

half the size if you stand erect and face them, instead of letting them weigh you down and cause your shoulders to sag and your face to develop haggard lines.


I cannot very well, through this present medium, give you a course of speech training and voice production, but I can tell you what particular errors to guard against.

Many an impression of a beautiful woman has been completely ruined immediately the vision opened her mouth ! You certainly don’t want to be placed in the same position, so do everything you can, therefore, to guard against it.

I will take it for granted from the beginning that you don’t drop your “h’s,” leave “ing” oif the ends of your words, or say “youse” instead of you. But, while your actual speech may be literally and grammatically correct, v^ur method of speech may not be.

If you listen to other people speaking, and compare voices for a while, you will find that a woman with a deep or low-pitched voice of moderate modulation is much easier to listen to than a woman with a high-pitched voice. Therefore, your first attempt is to keep your voice as low as possible. There is no need to let it become a growl. You are not expected to turn into a bass over-night. That would not suit you, anyway but simply keep your voice at a moderate pitch; never raise it, and never, under any circumstances, shriek !

There is no need to yell from one room to another. It may not be quite as easy to walk there and tell the other person quietly what you want to say, but it is far more ladylike and pleasant, and far better for your voice box.

The habit of shrieking into which many people fall not only ruins your voice but ruins your self-control. You certainly cannot be dignified, while yelling at the top of your voice from one room to another.

Speak quietly. Don’t let your voice drop to a whisper so that people have to stoop to hear you, or that you

have to talk right into their faces to make them understand; but use a quiet, well-modulated voice, and make it carry just as far as necessary by pitching it on your lips instead of in your throat. The mask of the face—• that is the region about the mouth, nose and cheeks— is fitted with resonator muscles, which act like the wires of a piano, to produce overtones, so that a well-modulated voice can be just as musical and pleasant to listen to as a well-played musical instrument.

Avoid speaking in a dull monotone, and equally avoid speaking in frantic, breathless haste, particularly when you become excited. Make your voice colourful by changing the tone and expression as you tell a story or change your line of thought.

Then you will be not only beautiful to look at, but a pleasure to listen to.

baldwihs fl* Gfg

Pat White, of Warner Bros., shows how attractive the well-dressed woman can look.


We come now to a subject which is very dear to the heart of every woman—the question of clothes.

Clothes are not only a covering—something to keep you warm when winter comes — but personal items which should reflect your personality, and, if you are fortunate enough to possess a variety, reflect your moods. For instance, a bright frock, and one which you know particularly suits you, will give uplift and interest to a dull day, or brighten your spirits when you are feeling downcast.

Here is a hint which has far more good sense behind it than immediately appears on the surface. When you strike a bad day, if you are miserable and everything is going wrong, instead of sitting around in any old thing and brooding on your troubles, give yourself a beauty treatment or a special make-up, dress carefully in one of your prettiest and most becoming frocks, and see what a difference it makes. Nine times out of ten something unexpected will turn up to make you feel that your effort has not been wasted; but, even if nothing does, you will still have done yourself a great deal of good and helped yourself a lot.


We must consider carefully our choice of clothes. The first deciding factor is your figure. If you are on the tall side, don’t attempt to wear dainty, frilly things* because you will only look silly. If you are petite you can get away with these, although, whatever your sise*

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something well tailored or well cut, and fairly plain will give a more welhgroomed appearance than a conglomera' tion of little bows and ribbons.

The tall girl can wear mamtailored suits to advantage, and in her leisure hours, provided that she is definitely slim, looks well in slacks; but don’t fall into this trap if you are at all inclined to plumpness around the back or over the stomach. Plumpness can be camouflaged with a welbcut frock, but slacks merely accentuate it and make you look a lot fatter than you really are.

Of course, if you are tall you are not by any means limited to suits and the like. You have an infinite variety of smart fashions from which to choose, many of which you can wear to a much greater advantage than the smaller girl, who has not your height and distinction to carry her clothes. You will probably do better to avoid the very pastel shades, although the ofbpastels, such as turquoise, should suit you well, for they go with almost any colouring.

If you are tall and thin avoid pencihslim lines in tailored coats, which will make you look like a match' stick. You will be wise to choose the more boxy type of coat, or something of that nature to give you width, and so balance the height.

If, on the other hand, you are tall and welhbuilt in proportion, the more severe styles will suit you, and you should choose something with a slimming line. Avoid bunchy things and big furs, which will make you look larger than ever.

The pointer which decides your choice of clothes is that you must make the most of your good points, and try to hide or camouflage your bad ones. Therefore the tall, thin person can wear wide, blousy sleeves and heavily padded shoulders, whereas the tall, big person would do better to stick to narrower sleeves, and avoid override paddings, which will tend to give her added width.

Also, if you are tall, don’t wear too short skirts, under the impression that they will cut your height. Remem' ber that you have a long length of leg, which will merely look ungainly. Actually, a hem-line reaching half-way down the calf if the most becoming length for most people; so, unless you are sure that you have particularly good legs, don’t be over-eager to show a long length of them.

The small, dainty girl can, of course, if she wishes, get away with a shorter skirt; but a frock or coat reaching just below the knees, never seems to look as smart as one a little longer, which gives the impression of being “better dressed,” particularly with our present - day fashions.

The small girl can wear frills and flares if she wishes; but, if you are short and plump, don’t go in for wide, boxy styles, which will make you look as wide as you are long. Try to accentuate a slim waist, and don’t have a colour-break in the middle, because this will cut your height in half. If you are slim, long-waisted styles will give you added height; but avoid the peplum style of fashion, because you lack the height td carry it.

The slim, small person should attempt to present a very trim, neat appearance, and so make up in good grooming for what she lacks in inches; while the small, fat girl should avoid too short skirts, puffed sleeves, round necks and anything which gives an impression of further fulness, concentrating on “V” - shaped necks and more tailored styles.

For the girl of average height and average figure there are a multitude of fashions from which to choose; but let her not make the mistake of a slavish following of the fashion decrees of the moment, whether they happen to particularly suit her or not. You will look much better in something which is essentially you, and reflects your own personality, than you will in a style which is the height of fashion and yet not just quite your type.

You will feel instinctively comfortable and at home in the styles which really suit you, and conscious of definitely looking your best. Never wear something which you don’t feel “right” in, because you may be sure that, in that case, it is not right for you, even though it may look lovely on your girl-friend.

Actually an individual fashion, or, at least, an individual twist to a fashion, will look far more striking and bring forth more complimentary remarks than an article of clothing which is the same as everyone else is wearing; so let your imagination go and see what you can create for yourself. If you have always wanted to wear a certain thing, wear it! And, if you are as pleased with the result as you always thought you would be, then you may be sure that it suits you. Don’t be afraid to branch out and give your individuality free reign.

As far as trimmings are concerned, avoid being overtrimmed. You will find an ensemble which is plain and good will look far better than one which has a variety of odds and ends as trimmings. In the winter you will go far to find a better trimming than fur; but don’t have it on every coat you possess, because there will be a time when your mood will demand something plainer. When fur becomes rubbed it is then much better to discard it. A plain, untrimmed coat looks far smarter than one dressed up in mangy fur, so don’t leave it on under the impression that no one will notice, or that you still look as though you’re swathed in fox or ermine, because you won’t.

Don’t wear furs in the summer. It will only look ostentatious and certainly won’t be comfortable.

Tall or short, if you are in any way inclined to plumpness or ungainliness of figure, pay attention to your foundation garment. Many a woman has chosen a charming frock, only to wonder, when she has tried it on, why it does not look the same on her as it did on the mannequin. You may have very good taste in the choice of clothes, but that will not necessarily get you very far if the effect is spoilt by little or no attention to what is underneath.

Some people fall mto the lazy habit of thinking that any old corset will do; but it is very much worth while indeed to be fitted properly by someone who knows what you need and is able to supply it, for your outer appearance depends so much on the foundation upon which it is built.

There is no need for the extra big woman to resign herself, as some do, to shapeless frocks and coats. You may not have such a wide choice, certainly; but frocks cut to fit neatly, and well finished, whatever the figure, will look far smarter than something which just hangs loosely and has no apparent purpose of design.

When you go to buy clothes, consider well what you will need before you begin to shop. The haphazard style of purchase in which some women indulge will never, except by an utter fluke, bring successful results. Very often a woman has no more definite idea than that she wants a dress, and so she sets forth, and frequently buys either the first thing that happens to catch her eye, or the last that the salesgirl shows her after a tiring day, rather than go home with nothing. Neither of these methods is conducive to wise buying. The frock which happens to catch your eye, while looking very effective in the shop, may be of a bright colour which does not suit you at all, or a style which is very smart but which you cannot wear. While the one the salesgirl shows you after you have been walking around the city all day and are tired and weary of it, will probably hardly even get a second look. But, definitely, anything is not better than nothing. It is far more sensible to come home with nothing at all, and go back to your shopping another day, when you may have better luck, than to come home with something which you can either never wear, or, if you do, never feel comfortable in. That is merely foolish, and the worst of it is you will have no one but yourself to blame. So, shop wisely and come home accompanied by that comfortable feeling that you have, also, and therefore shopped well.

Hats are notoriously a snare into which the majority of women fall, one way or another; but there are, nevertheless, quite a lot of good points about them. A large hat in the summer protects a sensitive skin from the glare of the sun, and often prevents freckles; while every woman knows the definite psychological uplift to be gained from a smart new hat when the outlook is inclined to be a little blue.

There is no reason, if you possess a modicum of imagi-tion, and can use a needle and cotton, why you should not have a wide variety of interesting headpieces.

There are many materials available—veiling, artificial flowers, ribbons, felt, feathers and the like, which can be twisted into smart and exclusive models in your own home. Why not make a turban, for instance, out of left-over material from your new season’s frock? It isn’t nearly as hard as it sounds, and will save you a great deal of money, while adding extensively to the potentialities of your wardrobe.

Until you get used to the idea, why not copy? Almost anything can be worn on the head at the moment, from a plain bandeau of velvet ribbon trimmed with flowers or a diamente clip, to wide-brimmed sunshade hats curled with sweeping feathers. You may not be able to make the latter at home, but there is nothing to stop you from remodelling an old model. Instead of throwing away your old hats, think out a way in which they can be used. The straw brim, for instance, of a medium-siz,ed hat, cut away from the crown and twisted together, topped by flowers and finished with a swathe of veiling, can make a very effective spring model. There are many

designs which can be thought out, trimmed with fur, perhaps, for the winter season, and designed to suit yourself. You can decide on the shape and trimming as you go along. If one style doesn’t suit you try another, until you get it right. It really isn’t a hard job once you get used to it; for, after all, you should know better than anyone else what suits you, and being your own designer will save many heartbreaking hours spent in trying to find something “just right” to go with your new ensemble.

But you must, of course, occasionally purchase a hat, and, when that occasion arises, be sure to be just as careful about it as you are in your choice of other clothes. Don’t fall into the trap of buying a hat which is the right colour to match your frock, if it is not of the right design — that is, of course, not unless you can alter it to suit yourself.

Fat-faced people should never wear hats off the face, or the sailor type of hat with a round brim, neither should they go in for berets. Their choice should be something which will lend slenderness and height, or else a brimmed model with a dip or sweep over one eye to break the round line. If they wish to wear a turban, then it should not be one set on the back of the head, but rather the type that sits forward and is swathed fairly high. They should avoid round crowns or anything which gives a circular impression, and choose something with a broken line made by a definite dip or sweep in the crown or brim.

If your face is thin, then a circular brim or pillbox style will help to soften angular lines and give an impression of curves. You will look well, provided that you are of average height or more, in the broad-rimmed summer straws, with a shallow crown. Where possible, soften the lines with veiling, which is one of the greatest beauty artifices with its air of soft mystery. You can wear to advantage hats with a fairly wide brim turned off the face, but avoid brimless hats which rise high above the

head as these will give a further impression of elongation if your face is inclined to be long, as is the case with many thin people.

If your face is fine and delicately boned you can get away with the rather extreme design of small hats which many people find it hard to wear. You should use your advantage, and place accent upon your small features, rather than slurring them with a heavier design.

The big woman should not wear too small a hat, but should rather go in for something more in keeping with her size. A ridiculous fancy of a hat which was obviously meant for someone chic and petite, will merely look silly perched on the head of a woman who is of a larger build, while there are many fashions of a more mature design which will suit her much better.

Remember that your hat must be in keeping with your style of frock. Don’t wear a cocktail creation of flowers and veiling with a tailored suit, or a sports model felt with a fancy floral. The sports hat goes with a suit, a tweed coat, or a shirtmaker frock, or with anything tailored and trim; while your more decorative hats show to

advantage with your dressy frocks and fur coat.

Above all, never wear a straw hat with a fur coat. One stands for summer and the other for winter. Not long ago I saw a woman wearing a dark fur coat in the middle of winter with a white straw hat trimmed with flowers, and the effect was most incongruous. An even" ing hat looks equally out of place in the daytime, unless you are on your way to keep a dinner date in the late afternoon.

Avoid hats which are too fanciful for your morning trip to the city. Something smart and fairly plain looks much better, while the evening millinery creations show to their best advantage under electric light. Feathers ' are an established trimming, but it is better to choose the soft, fluffy type of feather with which your hat can be trimmed or covered, rather than the long, straight type which are apt to get in other people’s eyes.

There is no need, as a general rule, to wear a hat to the pictures or a theatre; but if you must, stick to some' thing small; for, although a large, sweeping hat or a particularly high design may look extremely smart with the ensemble you are wearing, there are other people to consider besides yourself, and you will either have to spend the night being a nuisance and spoiling everybody else’s entertainment, or else take off your hat and put it on later without the aid of a mirror, in which case you will feel uncomfortable. So remember that it is also smart to be considerate.

Your hat can be the highlight of your outfit, so choose it carefully, and make sure that it suits you.

For evening wear an excellent and becoming substitute is a swathe of tulle, which you can fasten on top of your head, if you wish, with a flower to match your shoulder spray. There are few people who cannot wear this fashion to advantage.

You will certainly regret it if you are not wise in your choice of shoes. It is a good policy to have as many pairs of shoes as you can afford, not only from a fashion stand' point, but for the sake of your feet and of the shoes themselves. You will find that four pairs of shoes, worn alternately, will last a great deal longer than four con' secutive pairs, each one of which you wear out before you buy the next. The firsti point to consider in your choice of shoes is the individual requirements of your feet. Firstly, be sure that the shoes you buy are large enough. Nothing is worse than feet squeezed into shoes too small. You will cripple yourself, spoil your walk, and ruin the shoes in a very short space of time. Don’t succumb to temptation if you see a pair which you would particularly like, and the correct size is not available; for, whether too big or too small, they will not look nice on you and you will certainly not like them for long !

Obtain not only the correct size, but the correct fit" ting. Nowadays multiple fittings are available, and you can secure a wide or narrow last to suit your feet. It is definitely worth while going to this little extra trouble, for if you have shopped well your shoes should last you many months, and they will be not only far more com" fortable, but give you a far better groomed appearance if they are just right.

Here, again, don’t wear heavy sports shoes with a light frock, or spindly high heels with a mamtailored costume. Your shoes, like your hats, must be in keeping with your ensemble. White shoes, while being perfect for summer, not only look wrong, but are extremely im" practicable for winter. Your opemtoed shoes and sandals should also be kept for the warmer season, for they will be neither comfortable nor smart in the rain.

High"heeled shoes look much smarter for evening, al" though there is a tendency to wear lower heels. Person" ally, I think a pretty high"heeled shoe looks very smart peeping from the hem of an evening frock, unless you are particularly tall, in which case, for the sake of your partners, it is better to choose something with a lower heel.    •

Wear your shoes at the appropriate times—low"heeled sports shoes for walking, a sturdy shoe, which can be smart at the same time, for the rain; a light shoe or sandal with a smart summer frock, etc.

If you are heavily built, it is best to avoid high and narrow heels, for nothing looks worse than a plump or heavy woman with her feet squeezed into ridiculously light shoes. You may be sure that, whatever the article of clothing, you will look smarter in something which particularly suits you.

As I remarked in the first chapter, there are now so many aids to beauty that, with the right make-up, almost any colour will suit you, but you should pay particular regard to your colour combinations.

There are many people who seem to have no idea of tone, and who wear with wild abandon a multitude of colours at the one time, without apparently realising that it is just as easy to buy each article of apparel to tone with the next. So you see people with a green hat, a mauve dress, brown coat, fawn stockings, and red shoes, topped with a white handbag and navy-blue gloves. I know it sounds exaggerated, but I have often seen combinations which are just as bad.

Here is a rule to remember : Never wear more than three colours at a time. Two is usually safest, but you can sometimes get away with three—such as black and white with a touch of red, or brown and fawn with perhaps a touch of yellow.

Before you buy, think carefully. Although you may see a perfectly charming red coat in a shop, don’t buy it if all your frocks are brown and black, for you will have nothing to wear it with, unless you don’t mind looking as though you had no taste or dress sense. Consider carefully, and realise that half the battle of smartness lies in colour, and colour toning is one of the most important features in well-chosen dress.

If you are buying a complete outfit it is just as easy to buy the same or toning colours for each article as it is to buy every one different, and you will undoubtedly look much smarter.

You should have no difficulty in choosing colour com' binations—brown and fawn, russet and brown, black and white, red and navy blue, light blue with either brown or black, green with dark green or brown, pink and burgundy, while white can be coupled with almost anything. That is only to mention a few. There are many others, but your own good sense will tell you don’t wear it.

You can wear a floral which brings out a particular shade, or a lighter toning of the same colour under a dark coat, but not a different colour group entirely if you desire a reputation for good taste.

Unless you are very sure of yourself, it is best to avoid the more extreme colours, such as violet and red. Some people can wear them to advantage, but there are many more who cannot, and it is better to be a little more conservative, and make doubly sure of being smart.


Your hat should, of course, be either the colour of your frock and coat, or of your accessories. I know that there are some people who will say that they cannot afford a different hat for every dress, and I know that is so; but, in this case, you should stick to two or three colours for your accessories, and have you hat to match them. Indeed, that is much better than having your frock of one shade of a certain colour, your coat of another, and your hat just slightly different again. You will be better to stick to the more standard colours and choose them to tone with whatever you purchase for your other clothes.

Occasionally you can break away from the colour rule with your hat, such as with an albblack ensemble and black accessories, you can wear a pale blue or pale pink hat, or almost any pastel shade, and afford an inter esting relief, but don’t do it unless the rest of your ensemble is matching throughout.




Whatever comes or goes these three should be match/ ing, and as near to the same fabric as you can make them, by which I mean that, if your shoes are suede, try to make your bag and gloves suede too, or follow the same theme in kid or patent, which will give that finishing touch of smartness, rather than if they were all of the same colour, but of different material.

If you can’t afford to have a variety of colours, stick to black and brown, with white for summer, one of which will tone with anything. If, however, you do go in for colours, make sure that it is not only in one article, but in all three, and make sure that they are worn with a basic colour to tone. You will never look smart in blue shoes, carrying a red handbag and green gloves, even if your dress is a floral which combines all these colours—for a very important point in successful dressing lies with well chosen and matching accessories.

Care of


The secret of clothes care is the same as the secret of beauty care—absolute cleanliness. Your clothes will last much longer if you guard them from all natural enemies, such as perspiration, and give them frequent trips to the cleaners at the first sign of staleness, or immediately they become marked with a stain which you cannot remove yourself. This is not an expensive

method of care, for you will more than make up the money you spend on dry cleaning with the amount which you will save on new clothes.

Give your frocks and coats frequent airing, and never take them off at night and pop them straight into the wardrobe. Leave them hanging overnight to air, and put them away in the morning, and you will find that they stay much sweeter for a longer time. When you take off a jumper, for instance, its fabric still retains the heat of your body, so that, if you put it straight away in a drawer, it will retain that heat and become stale; but if you leave it out to air for a few hours, and give the heat a chance to become dispersed, you will find that your clothes will keep in much better condition.

Other enemies are moths and silverfish. So, every few weeks go through your wardrobe and hang everything


The Handbag Specialists


out on the line for awhile, leaving the doors of your wardrobe open in the meantime. Shake out your furs, and brush them, which is much better than packing them away for the summer, and means that you can keep an eye on them all the time.

During the summer your frocks will need continual washing, and, with most summer frocks, it is an easy matter to attend to this yourself, for they dry quickly and are easily ironed, leaving them fresh and clean again.

Never wear a summer frock again the next day after you have worn it once, and become hot and perspiry in it. If it does not need washing, at least give it plenty of time to air before you choose it to wear again; other' wise the effect will be unpleasant for those around you and detrimental to the fabric of your frock.

At the end of the season, either summer or winter, send both coats and frocks to the dry cleaners, or launder them well before putting them away until next year. Then, when the season comes round again, everything will be fresh and clean and ready to wear. Your ward' robe will not have developed that musty smell which comes from clothes which have been worn and put away for a long period, and your clothes will last as good as new, instead of deteriorating with the ravages of wear left within their folds.

It is a great personal satisfaction to know that your wardrobe, as well as yourself, will bear minute inspection, and that you have perfect confidence in utter cleanliness.


Your care of hats, of course, lies mainly in where you put them. Most wardrobes possess a hat shelf, or, failing that, you can purchase hat boxes or ordinary square boxes of cardboard, which will keep your hats in shape and away from dust.

When you take off your hat don’t just throw it down; and, when -you put it away, make sure that it is in its right shape and not standing up on one side of the brim or upside down. If there is veiling, arrange it in its proper folds before leaving it, and don’t put a heavy felt hat on top of a light summer one, or the effect is likely to be dire.

If your summer hat is trimmed with flowers, these can be freshened up with an occasional Turnover with the iron; but when they become too lifeless looking, take them off and sew on fresh ones.

Keep your felt hats well brushed, and be careful not to get powder marks on them from your hands. Brush them always before you put them away, and then they will be always ready to take out and wear.


As I have previously remarked, perspiration is a great destroyer of everything, and feet perspire freely; so give your shoes a chance to air by letting them have a rest for a couple of days, and always leave them out over' night before packing them away in their boxes, or filling them with paper to keep their shape.

You will find that cleaning will help to preserve them, apart from the fact that dirty shoes are the hallmark of an untidy woman. The time to clean them is not just as you are going to wear them, but before you put them away. Brush your suede shoes each night when you take them off, and have a cloth handy to rub up your leather ones before you pop them away. This will not only lengthen the life of your shoes, but save you a great deal of time when you are in a hurry in the morning.

Never let your shoes get down at heel. They can be guarded by heel protectors, and sent to the boot' repairers as soon as they show signs of needing repair. If you let them go too long, in the hope that “another day won’t hurt,” you automatically make a harder job for your boot'repairer, more expense for yourself, and shorter life for your shoes—so it’s a case of “a stitch in time saves nine.”

'Vou may think that these items do noc need much looking after, but very often your reputation for good grooming will depend on a stitch here and there to your gloves and handbag.

Very often the stitching on a glove will rip, and your job is not just to leave it, but to take a needle and cotton and repair the glove. If a little split appears in the kid, the correct way to mend it is to buttonhole all around and then draw the stitching together, which leaves a little extra margin in case the glove has split owing to being too tight.

If the lining rips in your handbag, don’t leave it for days before you attend to it. The tear will only become worse with use, and you will be given away every time you open your bag. Pay attention to these details, for it is by the small things that the complete picture is built.

For some reason the majority of women are hard on stockings; but, by the observance of a few simple rules, they can be made to last for many months, and are well worth the care taken.

Your first action upon buying a new pair of stockings is to wash them. Whether you intend to wear them straight away or put them away for awhile, they still need to be washed to ensure their longer life, for you will frequently find, if you wear them for the first time without washing, that they will ladder or wear into a hole, while soap acts as a strengthener for the threads.

You will want to know the correct method of washing. Make a lather of soft soap and lukewarm water and squeeze the stocking through it. Never wring or rub. If they are pure silk your rinse should also be lukewarmbut if they are rayon your final rinse can be in cold water.

Squeeze them out and shake them before you hang to dry. Never put stockings out on the line. Wind will cause them to wind around the line and catch the threads, often at the same time putting them out of shape; while sun is bad for their delicate texture, so they should always be dried inside.

Have as many pairs of stockings as you can, for they will last longer worn alternately.

Your best method of keeping them is to put them in a screw-topped jar, which keeps them airtight, and also guards them from silverfish, who are very fond of silk.

Don’t hold them by the top and drag them on. Put the feet on first and gently roll them over the legs, making sure that the seams are straight. Don’t make your suspenders too tight when you fasten them.

Incidentally, if you are inclined to be bandy, you can counteract the effect of this somewhat by placing your stocking seams a shade inwards; while, if you are knock-kneed, you can place the seams just a little towards the outer part of the leg.

When your stockings are on you must, until you get into the habit, remember that you are wearing them. Don’t rush madly between chairs and boxes, snagging them as you go; or get up suddenly and catch them on something which you didn’t know was there. If you move quietly and watch where you are going, you will find that you seldom, if ever, snag your stockings. Be circumspect in your movements and you will find that it will soon become second nature to guard against these accidents.

If you are unfortunate enough to catch a thread, it will pay you to have it taken out by the invisible menders. Though to a certain extent that spot will still remain weak, it will be less likely to run into a ladder.

If your stockings ladder don’t try to stop it with a dab of nail polish, which hardens and can never be removed. Take them off as soon as possible, and, instead of trying to sew it together yourself, send it to the invisible menders and have the job done properly. It will only cost you about 6d., and more than double the life of your stocking, while certainly looking much tidier.

Whatever you do, don’t wear your stockings for more than one day without washing them, otherwise they won’t last and you will only have yourself to blame. Wash them immediately you take them off—or at least the next morning—and you will find that they will last for an indefinite period. This is a point about which you must be most particular, and one which is not only good for your stockings, but good for your feet.

Two pairs of stockings a day is a good rule for summer, when you come home in the late afternoon and prepare to go out again at night. A fresh pair of stockings after your bath will make you feel fresher, and give the pair you took off time to recover before they have been forced to stand up to too much. In this case, wash them immediately, which won’t take more than a minute or two, and will be absolutely certain to lengthen their life.

Observe these rules and you will no longer be one of those people who find it necessary to be constantly buying stockings. It will cost you considerably less, and give you much more comfort, while being no trouble to carry out.

There are a few simple rules to observe in your choice ©f jewellery, and the first is : Don’t wear too much.

On a dark frock a welcome relief is provided by a string of pearls, possibly with earrings to match, if they suit you; but if you wear pearls or any other type of necklace, don’t wear a brooch as well.

For relief to your frock you can choose a brooch if you desire, a pair of dress clips or a single one, any one-of the great number of necklace designs which are avail" able, or possibly a pendant; but remember that you can only choose one — on no account overdo it by trying to combine two different decorations.

On the same principle, avoid wearing a bracelet on the arm which holds your watch, for both watch and brace" let will show to greater advantage if they are separated.

If you wear a dress ring as well as your engagement ring, wear them on different hands. Side by side, the siz,e of your dress ring will detract from your engagement ring’s value; while it, in turn, by virtue of its genuineness, will make your dress ring look tawdry.

Don’t draw attention by rings to hands which are ilbkept or worDroughened. Dress rings, particularly, should only be worn if you are sure your hands are nicely kept and can bear inspection. Don’t wear too many rings at any time. An overdose of jewellery, even though it be very good, looks merely ostentatious. You can wear wedding, engagement and eternity ring on your





engagement finger, and another ring on your right hand, but no more. It is far better to alternate if you possess a lot of jewellery than to attempt to wear it all at once.

Don’t wear evening jewellery in the daytime. A diamente bracelet which looks very nice under the electric light is most unsuitable for day wear, as are particularly large and fancy earrings which were obviously designed to wear with evening dress.

For your daytime bracelet, if you wish to wear one, choose a plain silver, gold, or metal, and try to avoid the more tawdry designs and materials which are on the market, but which will never help you to look well dressed.

Have your jewellery matching as far as possible. Don’t wear a silver brooch, gold earrings, and a pearl ring. You would be better to dispense with the earrings and the ring altogether, and wear only the brooch, rather than have each in a different style.

Heavy costume jewellery can be worn quite effectively if you are smart and have only one piece for relief in your whole costume; but avoid anything which verges on the tawdry, for a plain string of seed pearls looks much better than something which intends to be striking and merely finishes by looking scrappy and cheap.

If your watch is gold, choose your rings in gold, too, or have it set in white gold or platinum; but try to avoid mixing the metals, as both are worn on or near the left hand and will be in constant proximity to each other.

Your jewellery provides the finishing touch to your ensemble, and can make or mar the impression of tasteful dressing. Don’t spoil an otherwise good effect by an unwise choice of relief and decoration. It is a good idea to try several pieces of jewellery on a new frock until you find the right one, for what looks nice with one costume will not automatically go with the rest. Be conservative, but, when the occasion arises, don’t be afraid to be daring as long as you are sure the effect is right.

The art of wearing beautiful clothes and looking beautiful, the art of giving an impression of that indefinable quality which is the secret of woman’s charm, the posses-sion of physical and mental attributes which present a picture of smoothness and line with added poise and confidence goes far deeper, and is, in some cases, extraneous to ordinary beauty care.

You must pay minute attention to your make-up and also to your clothes, but it is that little extra something which is hard to name, and yet at the same time obvious, which finally tips the scales to balance in your favour.

It is a quality which is made up of poise and psychological assurance that you are at your best, part of which, of course, will come from the knowledge that you have been scrupulous in every detail, but it is more than that. It is an inbred confidence and graciousness, a natural attention to detail and politeness, not only with yourself, but in your dealings with other people. A gracious woman is a joy to talk to and a pleasure to know. But there are too few of them. If more of us made a hobby and an art of cultivating graciousness, it would be a happier world. This quality should especially be carried into the home. How many present an entirely different personality to their friends as against the one they show to their families? But it should not, and need not be so, for in a case such as that, politeness of manner is merely overlaid, and therefore hypocritical.

There should be a natural consideration for other people, a natural unselfishness and a natural politeness of manner. These will give you charm. They will give

you poise and they will also give you confidence, by the knowledge that you are doing what is right and can afford to do it.

Don’t worry over trifles. This is the first thing to destroy your mental balance, to invite wrinkles and to make you old before your time. Take deep thought over something which really matters, but put the smaller, niggling worries as beneath your notice, when you will find that they often existed in your mind alone.

Don’t be hard to live with or difficult to take out if the weather is not just as you like it or you don’t get quite the seat that you would have chosen in the pictures. At least give other people the credit for having done their best, and be careful to avoid hurting them when they have tried to please you. It is so easy to hurt with a careless word or a lack of interest which acts like cold water flung in the face of someone who has at least tried, and thought you would be pleased.

Keep your poise in movement and repose. Avoid making needless gestures and restless movements with your feet and hands. Be vivacious if that is your nature, but don’t clutter up with a lot of meaningless signs.

If you suffer from headaches or some personal illness, have something done about it, and don’t moan. You’ll get far more sympathy, if that is what you want, by not constantly letting forth a tirade of complaints

Ten minutes’ r^st before you go out at night, during which time you lie quietly on your bed with the blinds drawn and a pad over your eyes, will make all the differ' ence to that tired feeling, and cause your eyes to sparkle with a new light.

In the summertime, keep as cool as you can. Wear light, crispdooking frocks and don’t loll around like a limp rag. Cold water run over the wrists will help to reduce your temperature, and is an excellent thing to try halhway through the evening at a summer dance.

Watch those points in your dress that might con' ceivably escape your notice — your back hemline, for

instance. Always take care that your hem is perfectly straight and that your slip is not hanging down.

Pay attention to detail. Your shoes should always be clean on the heels as well as the front portion, and there must be no wispy hairs hanging down the back of your neck.

Don’t drink too much. Men, contrary to what you may think, never like to see a woman drink enough to make her any different from normal. They will enjoy you sharing a cocktail before dinner, and perhaps a glass of wine during your meal, but they will not be pleased if you drink to excess.

Have confidence without being overbearing. Make your movements definite and never dither. When you are taken out to dinner, it is your place to precede your escort and follow the waiter to your table, and your friend will not be favourably impressed if you hesitate over natural occasions such as this.

Don’t neglect the use of a clothes brush. Always have one handy and make sure that you have brushed off all those stray specks of powder before going out.

Don’t become easily flustered. Have a smile when you approach a friend or someone with whom you are keeping an appointment. It makes all the difference to your greeting. Avoid being a natural pessimist, for things are often only as bad as you make them, and your attitude can make so much difference to other people that the circumstances will often logically right themselves.

Remember that you have a part to play; that other people have to meet, talk to and live with you, and that, during your life, you will spread a great deal of influence, for which a very potent medium is beauty. Above all, you have to live with yourself, in constant, close and intimate contact, and you will be much happier if you are pleasant.

A woman’s charm — it depends on her beauty care, her choice of clothes, her cleanliness, her personal fastidb ousness and attention to detail, upon her speech, deport' rnent and her poise. On these and many others, but none of them beyond the scope of a woman’s ability, none of them out of her own feminine field, none of them that she cannot achieve successfully.

There is a beautiful woman, possessing that indefinable quality which lacks a name, that enchanting loveliness which instinctively draws people towards her. She is wise, and behind her eyes is laughter, for she has learned the secret.    ;

And she could be you

Lovely lingerie is the desire of every woman’s heart, and it pays, if you can afford it, to buy nice underwear, because it will last much longer and give you more satis" faction than the cheaper lines.

But to have it last, of course, you must take care of it. Lingerie, like stockings, should be washed out every night when you take it off—or, at least, in the morning. Don’t attempt to wear it for more than one day, and don’t leave it lying around dirty, both for the sake of its fabric and your own as well. It only takes a few minutes to run it through warm, soapy water, and rinse—which will ensure both long life for your personal garments and personal daintiness for yourself.

All these rules which I am advising you to follew in your care of clothes are not only practical, right and pleasant, but also money^saving, health'giving, and the means of at least doubling the life of your clothes.

Dry underwear indoors, for the same reasons as you dry your stockings that way; but make sure that it is thoroughly aired before you put it away. It is suicidal to wear lingerie that is at all damp.

For silks and satins don’t have the iron too hot. For the jersey materials or artificial silk which is inclined to crinkle it can be hotter, but make sure "that you don’t pull them out of shape. It is worth while taking a great deal of care over your ironing. Don’t be in too much of a hurry or the iron point is likely to tear delicate lace.

Incidentally, if you find that satin, even when ironed, persists in retaining a number of tiny creases, you are probably squeezing it before hanging to dry. You will find that it will dry just as quickly if you forego the

squeezing and simply hang it dripping wet, and that it will then dry without creases and retain its new look.

At the first sign of wear—perhaps a little tear in lace trimming or a weakened shoulder strap—get your needle and cotton and repair the trouble. Never let these things go from one day to another, because finally they will get beyond repair, where a stitch or two at the opportune moment would have made the garment as good as new again.

Glean, welbcaredTor lingerie is the hallmark of a fas' tidious woman, while the reverse marks her as someone who does not care, and is, therefore, untidy in all her personal habits, no matter how beautiful she looks from the outside.

Have for yourself the confidence which comes from knowing that, whatever comes or goes, you can hold up your head with anyone, sure that your personal charm goes below the surface, down to the smallest detail.



We also carry a large range of Hosiery, Gloves • and Knitwear.

Call and Inspect our Perfume Bar.

328 Little Gollins Street Melbourne