Why women shop : secrets revealed

Minahan, Stella and Beverland, Michael 2005, Why women shop : secrets revealed, John Wiley & Sons, Milton, Qld.

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Title Why women shop : secrets revealed
Author(s) Minahan, Stella
Beverland, Michael
Publication date 2005
Total pages xiii, 202
Publisher John Wiley & Sons
Place of Publication Milton, Qld
Keyword(s) Women consumers
Consumer behavior
Summary This book is dedicated to women who shop. All retailers and the many industries associated with retail will gain useful knowledge from this book. It will also provide enlightenment for women themselves and their partners who are fascinated by the compulsion to shop. Minahan at Deakin Uni, Vic and Beverland at Uni of Melbourne, Vic.
ISBN 0731402790
Language eng
Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category A1 Books - authored - research
Copyright notice ©2005, John Wiley & Sons
Persistent URL http://hdl.handle.net/10536/DRO/DU:30000407

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