How intimate are Australian e-business retail supply chains?

Mackay, David, Altmann, Graeme L. and McMichael, Hamish 2003, How intimate are Australian e-business retail supply chains?, Logistics information management, vol. 16, no. 1, pp. 48-55, doi: 10.1108/09576050310453732.

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Title How intimate are Australian e-business retail supply chains?
Author(s) Mackay, David
Altmann, Graeme L.
McMichael, Hamish
Journal name Logistics information management
Volume number 16
Issue number 1
Start page 48
End page 55
Publisher MCB University Press (Emerald)
Place of publication Bradford, England
Publication date 2003
ISSN 0957-6053
Keyword(s) electronic commerce
customer service
electronic data interchange
Summary The adoption of electronic commerce strategies is becoming an important means of assisting industries, and indeed whole economies, to gain significant net benefits. The extent to which e-commerce-based strategies, such as quick response and efficient consumer response, might have an effect on local economies depends in part on how readily they are being adopted. The dominant form of adoption of these strategies is to be found in the business-to-business forms of e-commerce. To be successful, business partners must be in a position to develop customer intimacy through sharing of information, to improve their stock replenishment practices, and enhance their levels of online customer support. This paper presents the initial results of a national survey completed in the retail sector of the Australian economy, that assesses how well Australian industry is responding to these e-commerce challenges.

Language eng
DOI 10.1108/09576050310453732
Field of Research 150399 Business and Management not elsewhere classified
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©MCB UP Limited
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Document type: Journal Article
Collection: School of Information and Business Analytics
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