Consumers' health perceptions of three types of milk: a survey in Australia

Bus, A. E. M. and Worsley, Anthony 2003, Consumers' health perceptions of three types of milk: a survey in Australia, Appetite, vol. 40, no. 2, pp. 93-100, doi: 10.1016/S0195-6663(03)00004-7.

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Title Consumers' health perceptions of three types of milk: a survey in Australia
Author(s) Bus, A. E. M.
Worsley, AnthonyORCID iD for Worsley, Anthony
Journal name Appetite
Volume number 40
Issue number 2
Start page 93
End page 100
Publisher Academic Press
Place of publication London, England
Publication date 2003-02
ISSN 0195-6663
Keyword(s) milk
health perception
Summary A survey was conducted among 345 randomly selected shoppers in Melbourne, Australia, to identify their perceptions of the healthiness of whole milk, reduced fat milk and soy milk and to investigate demographic influences on health perceptions and types of milk consumption. The survey revealed major differences in shoppers' perceptions of the three types of milk along the themes of bone health, weight control, disease prevention, and, allergy and disease causation. Generally whole milk was perceived more negatively than soy or reduced fat milk. There were few demographic differences in the shoppers' perceptions of the three products. Reported consumption of reduced fat milk was more frequent among women and elderly people, and whole milk consumption was positively related to parenthood. The findings suggest that previous marketing and education campaigns have been effective but the widespread uncertainty and erroneous beliefs about milk products suggest that many consumers have not assimilated new findings about milk products. This represents a challenge for industry and public health practitioners.

Language eng
DOI 10.1016/S0195-6663(03)00004-7
Field of Research 111199 Nutrition and Dietetics not elsewhere classified
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2003, Elsevier Science Ltd
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