Conceptualising brand salience using memory theory Vieceli, Julian and Alpert, Frank 2003, Conceptualising brand salience using memory theory, Australasian journal of market research, vol. 11, no. 2, pp. 32-38. Attached Files Name Description MIMEType Size Downloads Title Conceptualising brand salience using memory theory Author(s) Vieceli, Julian Alpert, Frank Journal name Australasian journal of market research Volume number 11 Issue number 2 Start page 32 End page 38 Publisher Market Research Society of Australia Place of publication North Sydney, N.S.W. Publication date 2003-11 ISSN 1325-4634 Language eng Field of Research 150599 Marketing not elsewhere classified HERDC Research category C1 Refereed article in a scholarly journal Copyright notice ©2003 Persistent URL http://hdl.handle.net/10536/DRO/DU:30002184 Document type: Journal Article Collections: Faculty of Business and Law Deakin Business School Related Links Link Description Connected to published version (restricted access) Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Versions Version Filter Type Sat, 01 Jan 2022, 11:56:19 EST Fri, 17 Oct 2014, 08:12:02 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 0 times in Scopus Search Google Scholar Access Statistics: 453 Abstract Views, 0 File Downloads  -  Detailed Statistics Created: Mon, 07 Jul 2008, 08:17:39 EST