The internet and competitive advantage : a study of Australia`s four premier professional sporting leagues Evans, Daniel M. and Smith, Aaron C.T. 2004, The internet and competitive advantage : a study of Australia`s four premier professional sporting leagues, Sport management review, vol. 7, no. 1, pp. 27-56, doi: 10.1016/S1441-3523(04)70044-3. Attached Files Name Description MIMEType Size Downloads Title The internet and competitive advantage : a study of Australia`s four premier professional sporting leagues Author(s) Evans, Daniel M. Smith, Aaron C.T. Journal name Sport management review Volume number 7 Issue number 1 Start page 27 End page 56 Publisher Elsevier Place of publication Amsterdam, The Netherlands Publication date 2004-05 ISSN 1441-3523 1839-2083 Summary Sport and the Internet have shown early signs of a prosperous marriage. Web sites with sport content are among the most popular and well trafficked, with sport followers and web users sharing remarkably similar demographics. In the United States, the sport–Internet union is projected to generate US$6.27 billion in advertising revenue alone on sports-related web sites by 2005. Despite these compelling observations, limited empirical research has been undertaken exploring how to maximise the opportunities for competitive advantage that the Internet can provide to sport organisations. This research was a response to this void, and was undertaken in three stages. Initially, empirical and conceptual Internet literature was reviewed to establish theoretical “best practice”. Secondly, the Internet goals, strategies and practices of the 55 teams competing in the Australian Football League (AFL), National Basketball League (NBL), National Rugby League (NRL), and National Soccer League (NSL) were examined, using a telephone-administered survey. An 87% (N = 48) response rate was achieved. Finally, seven recommendations for closing this gap were made, including the implementation of Internet project teams and the instigation of league forums. Language eng DOI 10.1016/S1441-3523(04)70044-3 Field of Research 150399 Business and Management not elsewhere classified HERDC Research category C1 Refereed article in a scholarly journal Copyright notice ©2004, Sport Management Association of Australia and New Zealand Persistent URL http://hdl.handle.net/10536/DRO/DU:30002582 Document type: Journal Article Collections: Faculty of Business and Law School of Management and Marketing Related Links Link Description Connect to published version (restricted access) Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Versions Version Filter Type Mon, 07 Jul 2008, 08:28:46 EST Tue, 24 Mar 2009, 12:49:05 EST Tue, 24 Mar 2009, 12:50:27 EST Fri, 02 Oct 2009, 14:34:02 EST Fri, 13 Jun 2014, 22:33:12 EST Fri, 17 Oct 2014, 08:15:49 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 18 times in Scopus Search Google Scholar Access Statistics: 655 Abstract Views, 0 File Downloads  -  Detailed Statistics Created: Mon, 07 Jul 2008, 08:28:46 EST