Australian adult consumers' beliefs about plant foods: a qualitative study

Lea, Emma, Worsley, Anthony and Crawford, David 2005, Australian adult consumers' beliefs about plant foods: a qualitative study, Health education & behavior, vol. 32, no. 6, pp. 795-808, doi: 10.1177/1090198105277323.

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Title Australian adult consumers' beliefs about plant foods: a qualitative study
Author(s) Lea, Emma
Worsley, AnthonyORCID iD for Worsley, Anthony
Crawford, DavidORCID iD for Crawford, David
Journal name Health education & behavior
Volume number 32
Issue number 6
Start page 795
End page 808
Publisher Sage Periodicals Press
Place of publication Thousand Oaks, CA
Publication date 2005
ISSN 1090-1981
Keyword(s) nutrition
food beliefs
qualitative study
Summary This exploratory qualitative study examined consumers’ perceived barriers and benefits of plant food (fruits, vegetables, grains, legumes, nuts, seeds) consumption and views on the promotion of these foods. Ten focus groups were conducted in Melbourne, Australia. Groups consisted of employees of various workplaces, community group members, university students, and inner-city residents. Health-related benefits predominated, particularly relating to the properties of plant foods (e.g., vitamins). Taste, variety, versatility, and environmental benefits were also considered important. The main barriers to eating plant foods were lack of knowledge and skills and length of preparation time. The poor quality of plant foods was also an issue for consumers. Awareness of the promotion of plant foods was generally high. Participants noted that promotions require a stronger practical emphasis with a focus on quick, easy-to-prepare foods and meals. These findings provide insight into effective ways to promote a higher consumption of plant foods
Language eng
DOI 10.1177/1090198105277323
Field of Research 111199 Nutrition and Dietetics not elsewhere classified
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2005, by Society for Public Health Education
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