Media relations training: the shifting focus Sedorkin, Gail and Sheehan, Mark 2005, Media relations training: the shifting focus, Asia Pacific public relations journal, vol. 6, no. 1, pp. 73-83. Attached Files Name Description MIMEType Size Downloads sheehan-mediarelations-2005.pdf Published version application/pdf 544.78KB 64 Title Media relations training: the shifting focus Author(s) Sedorkin, Gail Sheehan, Mark Journal name Asia Pacific public relations journal Volume number 6 Issue number 1 Start page 73 End page 83 Publisher Deakin University, School of Communication and Creative Arts Place of publication Geelong, Vic Publication date 2005 ISSN 1440-4389 1839-8227 Summary Media relations, and training in this area, is now an integral aspect of the public relations practitioner's role in most organizations. This training, often provided by former journalists now operating as media consultants. can cost hundreds, up 10 thousands of dollars a day. There has been a shift in the focus of this education in the last few decades to include different strategies and to address changing technologies. This paper tracks the shifts in the main objectives of these programs and includes interviews with trainers regarding media training. Language eng Field of Research 200199 Communication and Media Studies not elsewhere classified Socio Economic Objective 970120 Expanding Knowledge in Language, Communication and Culture HERDC Research category C1 Refereed article in a scholarly journal Copyright notice ©2008, Deakin University, School of Communication and Creative Arts Free to Read? Yes Persistent URL http://hdl.handle.net/10536/DRO/DU:30003472 Document type: Journal Article Collections: Faculty of Arts and Education School of Communication and Creative Arts Open Access Collection Related Links Link Description Connect to published version (restricted access) Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au. Versions Version Filter Type Thu, 11 Jul 2013, 12:09:31 EST Fri, 26 Jul 2013, 15:20:32 EST Fri, 26 Jul 2013, 15:31:04 EST Fri, 13 Jun 2014, 23:27:04 EST Mon, 20 Oct 2014, 14:37:58 EST Tue, 06 Sep 2016, 09:14:06 EST Mon, 04 Dec 2017, 13:35:33 EST Mon, 22 Jan 2018, 13:52:04 EST Fri, 07 Sep 2018, 17:59:03 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 0 times in Scopus Search Google Scholar Access Statistics: 939 Abstract Views, 64 File Downloads  -  Detailed Statistics Created: Mon, 07 Jul 2008, 08:54:10 EST