Deakin University, School of Communication and Creative Arts
Place of publication
Geelong, Vic
Publication date
2005
ISSN
1440-4389 1839-8227
Summary
Media relations, and training in this area, is now an integral aspect of the public relations practitioner's role in most organizations. This training, often provided by former journalists now operating as media consultants. can cost hundreds, up 10 thousands of dollars a day. There has been a shift in the focus of this education in the last few decades to include different strategies and to address changing technologies. This paper tracks the shifts in the main objectives of these programs and includes interviews with trainers regarding media training.
Language
eng
Field of Research
200199 Communication and Media Studies not elsewhere classified
Socio Economic Objective
970120 Expanding Knowledge in Language, Communication and Culture
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