An integrative marketing channel performance measurement framework Valos, Michael J. and Vocino, Andrea 2006, An integrative marketing channel performance measurement framework, Journal of database marketing & customer strategy management, vol. 14, no. 1, pp. 17-28, doi: 10.1057/palgrave.dbm.3250037. Attached Files Name Description MIMEType Size Downloads Title An integrative marketing channel performance measurement framework Author(s) Valos, Michael J. Vocino, Andrea orcid.org/0000-0002-5551-9059 Journal name Journal of database marketing & customer strategy management Volume number 14 Issue number 1 Start page 17 End page 28 Publisher Palgrave Macmillan Ltd Place of publication London, England Publication date 2006 ISSN 1741-2439 1741-2447 Keyword(s) strategy implementation marketing channels strategic control performance measurement marketing metrics Summary This paper proposes a number of channel performance measurement research propositions. The paper reviews the strategy implementation, strategic control, marketing metrics, marketing channels and performance measurement literature to develop a conceptual model and research propositions. Current channel performance measurement guidelines are too generic for marketing managers and too reliant on financial measures. The introduction of contextual variables such as strategy, culture and manager's personality may provide measures more useful for an individual company's context and requirements. The alignment of channel measures with business strategy should result in more effective and efficient use of channel resources. Language eng DOI 10.1057/palgrave.dbm.3250037 Field of Research 150599 Marketing not elsewhere classified Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services HERDC Research category C1 Refereed article in a scholarly journal Copyright notice ©2006, Palgrave Macmillan Free to Read? Yes Persistent URL http://hdl.handle.net/10536/DRO/DU:30003811 Document type: Journal Article Collections: Faculty of Business and Law School of Management and Marketing Open Access Collection Related Links Link Description Link to full-text (open access)   Connect to published version (restricted access) Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au. Versions Version Filter Type Tue, 06 Jan 2009, 13:51:58 EST Fri, 28 May 2010, 15:55:26 EST Fri, 28 May 2010, 15:56:39 EST Fri, 28 May 2010, 15:57:47 EST Thu, 28 Feb 2013, 12:45:41 EST Fri, 13 Jun 2014, 23:53:13 EST Wed, 06 Nov 2019, 16:38:52 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 0 times in Scopus Search Google Scholar Access Statistics: 1433 Abstract Views, 2 File Downloads  -  Detailed Statistics Created: Mon, 07 Jul 2008, 09:03:50 EST