The inhibiting effect of brand salience on brand name recall Vieceli, Julian and Sharp, Byron 2001, The inhibiting effect of brand salience on brand name recall, in ANZMAC 2001 : Proceedings of the Australian and New Zealand Marketing Academy Conference 2001., [Australian and New Zealand Marketing Academy], [Auckland, N.Z.], pp. 1-6. Attached Files Name Description MIMEType Size Downloads Title The inhibiting effect of brand salience on brand name recall Author(s) Vieceli, Julian Sharp, Byron Conference name Australian and New Zealand Marketing Academy. Conference (2001 : Auckland, New Zealand) Conference location Auckland, New Zealand Conference dates 1-5 December 2001 Title of proceedings ANZMAC 2001 : Proceedings of the Australian and New Zealand Marketing Academy Conference 2001. Editor(s) Chetty, Sylvie Collins, Brett Publication date 2001 Conference series Australian and New Zealand Marketing Academy Conference Start page 1 End page 6 Publisher [Australian and New Zealand Marketing Academy] Place of publication [Auckland, N.Z.] Summary This paper reports on a replication of Alba and Chattopadhyay’s (1986) study of the effects of substantially heightened brand salience upon the recall of competing brand names. Heightened salience was consistently shown to have an inhibiting effect on recall across a variety of experimental conditions. However, in the replication study this salience effect was not observed. Instead a trend in the reverse direction was found. This new finding is congruent with associative network model of memory and its prediction that subjects concentrating on a brand should trigger links in memory to the brand and other brands in the category. ISBN 0473082063 Language eng Field of Research 150599 Marketing not elsewhere classified Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services HERDC Research category E1 Full written paper - refereed Copyright notice ©2001 Persistent URL http://hdl.handle.net/10536/DRO/DU:30004501 Document type: Conference Paper Collections: Faculty of Business and Law School of Management and Marketing Related Links Link Description Connect to published version Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Versions Version Filter Type Mon, 16 Feb 2009, 12:43:08 EST Tue, 23 Jun 2009, 12:44:56 EST Mon, 19 Apr 2010, 10:00:17 EST Tue, 20 Aug 2013, 14:34:41 EST Thu, 22 Aug 2013, 12:43:05 EST Thu, 22 Aug 2013, 12:44:01 EST Fri, 17 Oct 2014, 08:31:22 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 0 times in Scopus Search Google Scholar Access Statistics: 695 Abstract Views, 0 File Downloads  -  Detailed Statistics Created: Mon, 07 Jul 2008, 09:37:59 EST