eBusiness and information systems : academic programs in Australia and New Zealand in the e-Age
Chan, Elsie S.K. and Swatman, Paula M.C. 2001, eBusiness and information systems : academic programs in Australia and New Zealand in the e-Age, in Proceedings of the 14th Bled Electronic Commerce Conference : e-Everything: e-Commerce, e-Government, e-Household, e-Democracy, Bled Electronic Commerce Conference, [Bled, Slovenia], pp. 117-142.
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eBusiness and information systems : academic programs in Australia and New Zealand in the e-Age
Universities are increasingly turning to ‘fashionable’ education programs to attract bright, high-quality students to both under-graduate and post-graduate degree programs. Traditional offerings in technology areas, such as Information Systems and Information Technology are being augmented by newer, more marketable degrees in areas such as eCommerce/eBusiness. This paper analyses the eCommerce/eBusiness and Information Systems (IS) / Information Technology (IT) academic programs in Australian and New Zealand universities on the basis of Kotler and Fox's service offering model of educational institutions; and considers what differences exist between these two apparently similar areas of academic endeavour. Finally we look at the trends of academic program delivery in the e-age and question whether universities need to take a more consumer-product approach to the issue of attracting appropriate students.
Language
eng
Field of Research
150399 Business and Management not elsewhere classified
Socio Economic Objective
970108 Expanding Knowledge in the Information and Computing Sciences
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