An analysis of the involvement-commitment relationship across product categories Vieceli, Julian and Shaw, Robin 2004, An analysis of the involvement-commitment relationship across product categories, in ANZMAC 2004 : marketing accountabilities and responsibilities, conference proceedings, ANZMAC, Dunedin, N.Z., pp. 1-7. Attached Files Name Description MIMEType Size Downloads Title An analysis of the involvement-commitment relationship across product categories Author(s) Vieceli, Julian Shaw, Robin Conference name Australian & New Zealand Marketing Academy. Conference (2004 : Victoria University of Wellington) Conference location Wellington, New Zealand Conference dates 29 November- 1 December 2004 Title of proceedings ANZMAC 2004 : marketing accountabilities and responsibilities, conference proceedings Editor(s) Wiley, Jim Thirkell, Peter Publication date 2004 Start page 1 End page 7 Publisher ANZMAC Place of publication Dunedin, N.Z. Keyword(s) commitment involvement customer loyalty Summary An involvement-commitment-loyalty model is proposed and tested with AMOS. The results for fast-moving-consumer-goods (fmcg) are consistent with the theory. Ego involvement influences purchase involvement, which influences brand commitment, which influences customer loyalty. The results for the more ego-involved service of hair stylists, however, showed a different result. Purchase loyalty did not mediate the relationship between ego involvement and brand commitment, but instead ego involvement had a direct relationship with brand commitment. ISBN 9780475122148 0475122143 Language eng Field of Research 150599 Marketing not elsewhere classified HERDC Research category E1 Full written paper - refereed Copyright notice ©2004, ANZMAC Persistent URL http://hdl.handle.net/10536/DRO/DU:30005365 Document type: Conference Paper Collections: Faculty of Business and Law Deakin Business School Related Links Link Description Connect to published version Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Versions Version Filter Type Wed, 25 Feb 2009, 13:02:09 EST Wed, 08 Apr 2009, 16:24:17 EST Tue, 23 Jun 2009, 12:26:02 EST Wed, 28 Apr 2010, 12:46:41 EST Wed, 28 Apr 2010, 12:47:44 EST Wed, 28 Apr 2010, 12:51:56 EST Wed, 28 Apr 2010, 12:52:55 EST Fri, 04 Jun 2010, 14:46:33 EST Fri, 17 Oct 2014, 08:40:52 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 0 times in Scopus Search Google Scholar Access Statistics: 588 Abstract Views, 1 File Downloads  -  Detailed Statistics Created: Mon, 07 Jul 2008, 09:48:48 EST