Changing perceptions : marketing south eastern Australian aboriginal art Rentschler, Ruth, Cardamone, Megan and Manahan, Esmai 2005, Changing perceptions : marketing south eastern Australian aboriginal art, in At the threshold : challenges and developments in social, sport and arts marketing. Proceedings of the 2nd Australasian Nonprofit and Social Marketing Conference, Bowater School of Management, Deakin University, Geelong, Vic., pp. 1-7. Attached Files Name Description MIMEType Size Downloads Title Changing perceptions : marketing south eastern Australian aboriginal art Author(s) Rentschler, Ruth Cardamone, Megan Manahan, Esmai Conference name Australasian Nonprofit and Social Marketing Conference (2nd : 2005 : Melbourne, Vic.) Conference location Melbourne, Vic. Conference dates 22-23 Sep. 2005 Title of proceedings At the threshold : challenges and developments in social, sport and arts marketing. Proceedings of the 2nd Australasian Nonprofit and Social Marketing Conference Editor(s) Rentschler, Ruth Hall, John Publication date 2005 Conference series Australasian Nonprofit and Social Marketing Conference Start page 1 End page 7 Total pages 7 p/ Publisher Bowater School of Management, Deakin University Place of publication Geelong, Vic. Keyword(s) non-profit organisations marketing Summary The Aboriginal cultural sector is dynamic and highly valuable to the Australian economy, returning an estimated $100 million dollars annually. The majority of Aboriginal artists and art works have been perceived to be in northern Australia-eighty percent of them are in fact in this region-but Aboriginal artists in South Eastern Australia are emerging as a strong force as they struggle for recognition from commercial and national galleries, curators, art dealers, newspaper critics, and buyers. If marketing is to be effectual, the Aboriginality of the art must be presented in a form that is understood and accepted by the audience. 1 Thus changing public perceptions is crucial to marketing South Eastern Aboriginal art. The primary task of this paper is to discuss this marketing priority for Aboriginal art and artists in South Eastern Australia, previously neglected in marketing literature. Specifically, the upcoming Melbourne Commonwealth Games are proposed as an opportunity for intensive marketing of the region's Aboriginal arts. ISBN 1741560187 9781741560183 Language eng Indigenous content on Field of Research 150599 Marketing not elsewhere classified Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services HERDC Research category E1 Full written paper - refereed Copyright notice ©2005, Deakin University, Bowater School of Management Persistent URL http://hdl.handle.net/10536/DRO/DU:30005627 Document type: Conference Paper Collections: Faculty of Business and Law School of Management and Marketing   Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Versions Version Filter Type Wed, 04 Mar 2009, 11:32:15 EST Tue, 23 Jun 2009, 12:25:30 EST Mon, 10 May 2010, 15:41:59 EST Mon, 10 May 2010, 15:45:08 EST Tue, 16 Aug 2011, 09:33:14 EST Fri, 16 Mar 2012, 15:24:32 EST Fri, 06 Jun 2014, 15:52:32 EST Fri, 22 Aug 2014, 15:39:17 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 0 times in Scopus Search Google Scholar Access Statistics: 729 Abstract Views, 0 File Downloads  -  Detailed Statistics Created: Mon, 07 Jul 2008, 09:52:05 EST