The effect of store name investments on perceived store quality
Vocino, Andrea and Oppewal, Harmen 2005, The effect of store name investments on perceived store quality, in ANZMAC 2005 Conference Program & Papers, [ANZMAC], [Carlton, Vic.], pp. 136-142.
This study is about store names as brand signals. It focuses on the effects of store name investments on store name credibility and perceived store quality. Using the theoretical framework of Erdem and Swait (1998), hypotheses are developed vis-à-vis the effects of store name investments on consumers’ perceived store quality. The proposed hypotheses are empirically tested on data collected from a sample of students. The study is part of a project that looks at how store name and brand name credibility affect consumers’ expected utility.
ISBN
064645546X 9780646455464
Language
eng
Field of Research
150599 Marketing not elsewhere classified
Socio Economic Objective
970115 Expanding Knowledge in Commerce, Management, Tourism and Services
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