The effect of store name investments on perceived store quality Vocino, Andrea and Oppewal, Harmen 2005, The effect of store name investments on perceived store quality, in ANZMAC 2005 Conference Program & Papers, [ANZMAC], [Carlton, Vic.], pp. 136-142. Attached Files Name Description MIMEType Size Downloads vocino-effectofstore-2005.pdf Published version application/pdf 190.33KB 166 Title The effect of store name investments on perceived store quality Author(s) Vocino, Andrea orcid.org/0000-0002-5551-9059 Oppewal, Harmen Conference name Australian and New Zealand Marketing Academy Conference (2005: Fremantle, Western Australia) Conference location Fremantle, Western Australia Conference dates 5-7 December 2005 Title of proceedings ANZMAC 2005 Conference Program & Papers Editor(s) Purchase, Sharon Publication date 2005 Conference series Australian and New Zealand Marketing Academy Conference Start page 136 End page 142 Publisher [ANZMAC] Place of publication [Carlton, Vic.] Keyword(s) store names signalling branding store image consumer behaviour Summary This study is about store names as brand signals. It focuses on the effects of store name investments on store name credibility and perceived store quality. Using the theoretical framework of Erdem and Swait (1998), hypotheses are developed vis-à-vis the effects of store name investments on consumers’ perceived store quality. The proposed hypotheses are empirically tested on data collected from a sample of students. The study is part of a project that looks at how store name and brand name credibility affect consumers’ expected utility. ISBN 064645546X 9780646455464 Language eng Field of Research 150599 Marketing not elsewhere classified Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services HERDC Research category E1 Full written paper - refereed Copyright notice ©2005, The Authors Free to Read? Yes Persistent URL http://hdl.handle.net/10536/DRO/DU:30005816 Document type: Conference Paper Collections: Faculty of Business and Law School of Management and Marketing Open Access Collection Related Links Link Description Connect to published version Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au. Versions Version Filter Type Thu, 26 Feb 2009, 12:59:37 EST Tue, 23 Jun 2009, 12:28:50 EST Wed, 28 Apr 2010, 13:50:05 EST Wed, 28 Apr 2010, 13:51:10 EST Fri, 16 Mar 2012, 15:40:21 EST Thu, 28 Feb 2013, 12:56:57 EST Tue, 05 Dec 2017, 06:17:07 EST Fri, 07 Sep 2018, 13:30:38 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 0 times in Scopus Search Google Scholar Access Statistics: 1020 Abstract Views, 166 File Downloads  -  Detailed Statistics Created: Mon, 07 Jul 2008, 09:54:36 EST

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.